ghuegerich

/Greg Huegerich

About Greg Huegerich

Partner - As a partner at Frantz Group, Greg is intimately involved with the strategic planning of many of our customers as well as our own emphasis on continuous improvement across our organization. Greg has worked at Frantz Group since 1997, spearheading a large number of innovative and leading edge projects in that time. From building dynamic content websites in the mid-2000's, optimizing traditionally sales orientated CRM environments for marketing use, B2B Email Marketing programs, SEO services, to extending functionality into a variety of marketing automation applications as they became available, Greg's experience with the use of strategic messaging and technology to extend marketing reach and drive business growth is extensive. Google + Profile

Celebrating 25 Years

When you consider the pace of innovation and change that takes place in the marketing world, 25 years represents multiple lifetimes of learning, growth and evolution.  As we move into July, Frantz Group begins it's 25 year of business. We pause to thank so many wonderful employees, spouses, clients, and friends who have worked [...]

By |2018-06-26T10:26:50+00:00June 26th, 2018|Blog, Marketing Insights, News, Owners Blog|

Improving Email Deliverability for B2B Marketing

To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]

Improving integrated channel marketing programs

Improving Channel Marketing The importance of integrated channel programs and co-marketing programs has significantly increased over the last few years. Do you believe your channel co-marketing funds are being fully utilized?  If so, you're one of the few. Many companies today struggle to find ways to fully utilize their co-marketing funds. The correct usage of available [...]

By |2018-05-17T11:08:41+00:00May 16th, 2018|Blog, Demand Generation|

Tradeshows: Pre-Event and Post-Event Best Practices

Companies invest many thousands of dollars on B2B tradeshows & events every year, but without proper pre and post activities, the return on investment is minimized. In your search for better outcomes, attend your next event with high expectations and make the effort to reach your prospects. You have to put yourself out there if [...]

By |2018-05-15T12:12:40+00:00May 12th, 2018|Blog, Demand Generation|

Value Discipline Position: Align your marketing approach

Today, we reference the concept of value discipline positioning for your business growth and marketing strategy. Are you currently positioning your business to be the lowest price provider for your solutions and services? If so, buying leads through quick hitting pay-per-lead services are a great way to drive leads into your funnel that you can [...]

By |2018-02-23T11:24:34+00:00February 22nd, 2018|Marketing Insights, Owners Blog, Strategy|