ghuegerich

/Greg Huegerich

About Greg Huegerich

Partner - As a partner at Frantz Group, Greg is intimately involved with the strategic planning of many of our customers as well as our own emphasis on continuous improvement across our organization. Greg has worked at Frantz Group since 1997, spearheading a large number of innovative and leading edge projects in that time. From building dynamic content websites in the mid-2000's, optimizing traditionally sales orientated CRM environments for marketing use, B2B Email Marketing programs, SEO services, to extending functionality into a variety of marketing automation applications as they became available, Greg's experience with the use of strategic messaging and technology to extend marketing reach and drive business growth is extensive. Google + Profile

The advantage to retainer marketing services – getting past constraints

Retainer marketing programs - getting past your internal constraints and driving real results Frantz Group is a B2B growth strategy & marketing agency focused on reaching your sales & marketing objectives using modern demand generation solutions that include a proper blend of inbound and outbound tactics. Retainer marketing allows us to work with our clients to establish monthly budgets [...]

By | February 16th, 2017|Blog, Marketing Insights|

2017 Marketing Plan – Tips to ensure consistent lead performance and revenue growth

As planning for 2017 is well underway for most organizations, it is important to take stock of what performed well in the prior year to provide a base estimate for performance in 2017.  With a good estimate to work from, the process of aligning your 2017 marketing plan to your revenue goal can begin.  The [...]

By | December 2nd, 2016|Blog, Marketing Insights|

Channels of Sameness

Channel businesses (VARs, Resellers, and Services organizations) face steep challenges when it comes to standing out in the Sea of Sameness. Channel owning brands want prominent branded themes and syndicated content carried through on their channel partner websites, creating a situation where a lot of sites start to look the same and few can really stand [...]

By | October 6th, 2016|B2B Channel Marketing, Blog, Inbound Marketing, Marketing Insights|

Improving your strategic approach to marketing campaigns

When it comes to running successful B2B Technology Lead Generation programs, your upfront strategy and ongoing discipline are both essential to success. Today, we recap several recent articles that are all designed to help your organization develop the right approach to getting in market with successful marketing campaigns. By creating more strategic marketing campaigns, your organization [...]

By | September 9th, 2016|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Building Your Marketing Plan: Understanding the impact of integrated tactics on marketing success

To plan for a prosperous future, marketing leaders need to establish a lead goal that is sufficient to meet revenue objectives and then align a marketing budget that will drive the required number of leads to successfully impact the bottom line. From there, your marketing planning can really begin. To be successful in hitting your [...]

By | August 30th, 2016|Blog, Marketing Insights|