Channels of Sameness

Channel businesses (VARs, Resellers, and Services organizations) face steep challenges when it comes to standing out in the Sea of Sameness. Channel owning brands want prominent branded themes and syndicated content carried through on their channel partner websites, creating a situation where a lot of sites start to look the same and few can really stand [...]

By | 2017-09-21T08:48:35+00:00 September 19th, 2017|B2B Channel Marketing, Blog, Inbound Marketing, Marketing Insights|

Growing B2B channel partners, elevating the revenue performance of your next partner tier

You can selectively grow partners from the 80% of your channel currently delivering 20% of the revenue.  How can you afford to do this? Which partners should you invest in? Read on to learn more about our recommended approach. The improving economy presents revenue growth for tech firms and their channel.   The question for [...]

By | 2017-09-18T15:02:06+00:00 September 18th, 2017|Blog, Owners Blog, Strategy|

Large Account Marketing – Growth Strategy, Marketing & Sales

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

By | 2017-09-18T14:53:38+00:00 September 15th, 2017|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Tips to improve marketing results in the 2nd half of 2017

While there’s a lot of optimism around today’s economy, we talk with prospects every single day who are struggling to see the real impact in the first half of 2017. Today we’ll look at 2 of the major reasons for that struggle, and offer some suggestions on how to improve both your marketing and sales [...]

By | 2017-06-26T13:24:41+00:00 June 26th, 2017|Blog, Marketing Insights, Owners Blog|

A place at the Frantz Group Marketing Table

When I was growing up in my large extended family, we would always have to add card tables to the end of the main dining table to accommodate all my grandparents, aunts, uncles, cousins and friends for holidays, birthdays, and any event where we celebrated by gathering people together. My parents, John and Kathyrn, insisted [...]

By | 2017-06-28T16:34:56+00:00 June 16th, 2017|Blog, News, Owners Blog, Strategy|