Mid-way through 2013, a Frantz Group customer, offering benefit account processing platforms, realized they were perfectly positioned to grow market share and top line revenue.

The problem was, they were missing a critical element, an outbound marketing team that would generate qualified sales opportunities quickly and effectively. They did not have inside resources with the time and skills to take their inbound leads, supplement with outbound calls, and further qualify opportunities, moving leads through the nurture process and into the sales pipeline.

Our client had earlier concluded not to do this in house. Their opinion was it was more important to stay focused on what they were doing best, and leave the development and management of an outbound marketing teams to experts.

However, they could not pick just any outsourced firm. They wanted to see a strong history of delivering results. They wanted a firm with proven processes and methodologies and all the management/reporting necessary to understand progress and determine correction strategies. A firm that could provide the qualified and experienced calling individuals who could deliver a quality prospect experience.

Enter, The Frantz Group. We applied our 21 years of experience in outbound to the situation and the result is, not just $45 Million in pipeline, but $6.1 million in forecasted win revenue.

We credit our success to our sales experienced callers who provide that special human touch during lead generation, which is still needed to confirm qualification and help uncover the prospect’s root pain; ultimately converting them into a stronger qualified sales opportunity in a shorter window of time.