Frantz Group has shown tremendous growth within its inbound marketing and digital strategy services in the past year. By doubling the number of clients and tripling the amount of services provided, we are in a strong position to continue our growth path, with great experience across a variety of industries, inbound techniques, and website sophistication levels.
In 2014, we added and continued a number of digital services engagements covering solutions including content strategy, marketing automation, email delivery optimization, wordpress conversion, wordpress theme refreshes, SEO, and Google Adwords.
Our engagements frequently begin with a basic assessment of a client’s current website, content, and statistics, and then moves on to a series of focused recommendations to improve the structure of the website, to help drive better visibility within search engines. As proper calls-to-action are defined and implemented, we look to supplement traffic to the client website across social channels, paid search placements, and email marketing.
The solutions we’re providing are helping our customers drive 2x and 3x traffic to their site, increasing brand awareness, solution awareness and driving conversions that begin to enter the sales process.
In some cases, customers face issues where they have a brand style, but their messaging is limited to features and functions of their solution set. In cases like these, we work with customers to improve the offers they are bringing to market with a value-centric messaging workshop, designed to help increase the number of conversions coming from the website, as well as increase the quality of those conversions, which helps lower sales cycle timeframes.
As we look towards 2015, there are a number of trends appearing that we’re helping our clients take advantage of, including improving email performance and delivery. We want to make sure our messages are seen by prospects, and if we have the right message in place for that audience, the results can be tremendous. Recent announcements of search engine changes to favor sites that have mobile versions available, increase the importance of our iterative approach to website management and design, to help drive the optimal results for your business.