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Improved C-level contact, plus video, help a Frantz Group client take its marketing to the next level
In 2007, Kingland Systems began working with Frantz Group to formulate a new approach to marketing. We wanted to take our marketing to the next level, explains Tony Brownlee, managing director of Data Solutions for Kingland Systems. We sell a complex product to a challenging market. We needed a marketing company that understood how to develop an effective strategy to reach our target audience - the executive level of the financial services industry.
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