Dassault Systemes reaffirms Frantz Group as North American demand generation partner

May 18, 2007

Dassault Systemes (DS), a leading provider of PLM software, recently underwent a major evaluation process to review their lead generation providers worldwide - and awarded their North America business to Frantz Group (FG).   With aggressive 2007 lead generation goals nearly 3X greater than last year, DS knew they needed strong partnerships with a variety of marketing services vendors.  To meet the magnitude of this challenge, FG is providing expanded services - demand generation programs across all DS brands, email programs to support events, major expansion and improvement of their North American marketing database, lead tracking and management, channel programs and a significant online advertising  program.
 
One key reason for Frantz Group's selection, a deeply experienced and skilled team with a background in PLM marketing – marketing managers, data strategists, business development reps, and database specialists.  The outcome of this ongoing engagement will be an integrated set of marketing programs that present consistent and compelling messages to DS customers, partners and prospects - which generate a pipeline of highly qualified leads and ultimately revenue.
 
DS Marketing Manager, Mimi Miles states,  "We originally started working with Frantz Group back in 2000 to provide telemarketing support as we began to develop integrated B2B marketing campaigns. Since that time, Frantz Group has risen to the challenge of jointly developing a robust marketing database, web hosting structure, PLM certification program, email and webcast support, and lead generation dashboards. The decision to reaffirm our partnership in 2007 was simple - DS recognizes Frantz Group as an integral partner in our lead generation success ."

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