Dec 6, 2011
New FG Research looks at 2012 marketing choices
FG is currently executing a research project among senior execs at selected technology vendors to help us all learn more about what specific demand ...
Oct 19, 2011
Frantz Group clients announce wins
Frantz Group has learned that two of our clients have just closed big wins resulting from FG leads.Very different in size, these two loyal ...
Aug 31, 2011
Global PLM provider signs with FG through year-end
Frantz Group is proud to announce that one of our clients, a large PLM software provider, signed contracts for the second half 2011. Frantz ...
Jul 29, 2011
Competitive account C-level appointments: a big win-win!
"This campaign result raised eyebrows at [our client] because we managed to ‘far exceed goal' on what has always been considered a very ...
May 31, 2011
FG runs winning social media lead-generation campaign for Fortune 50 tech client
Frantz Group is executing a winning C-Level appointment setting campaign which deals with an interesting aspect of social marketing: how retailers ...
Apr 13, 2011
FG Research the real winner as iPad 2 goes to Nancy Wilson of ERP Logic, Inc.
Frantz Group offered an iPad 2 as the prize for participation in a recent research survey we conducted. Though we did have to give away our new ...
Mar 31, 2011
Click-to-chat: a winning add-on for integrated marketing campaigns
In the arsenal of ‘components' to consider as possible add-ons to integrated marketing campaigns, click-to-chat is gaining attention as a ...
Mar 4, 2011
Maintenance renewal campaigns: Lost revenue, found.
Maintenance agreements lapse for many reasons - none can be called good for their vendors - and once they do, they must either be won back or said ...
Mar 2, 2011
Frantz Group hits 113% of 2010 client goals; meets challenge of tough economy
In spite of the challenges of the current economy, The Frantz Group consistently met and exceeded its goals for 2010. "We averaged 113% of our ...
Feb 18, 2011
Frantz Group University goes global, serving client’s channel partners in Europe and the Americas
Frantz Group (FG) is known for its expertise in lead generation and nurture, but FG also acts consultatively for our clients, as strategic team ...
Jan 25, 2011
Frantz Group C-level concentration intensifies with addition of formal Training Program and Certification for in-house professionals
In the fall of 2010, Frantz Group wrote about the bright future of our C-level program, stating that we'd developed a Proprietary Solution that was ...
Nov 5, 2010
Frantz Group scores C-level appointment followed by big win for very happy customer
With only 7 ‘touches' and over the course of just 6 days, Frantz Group developed a highly qualified C-level lead for a software client - ...
Nov 1, 2010
Frantz Group Nurture One Video addresses two key marketing gaps
Research is important at Frantz Group. We use our findings to fine-tune best practices and to help our clients gain profitable business. We ...
Oct 18, 2010
FG leverages expertise in new ways to benefit financial services industry
Frantz Group is primarily known for its expertise at business-to-business direct marketing, focusing on lead generation and nurturing qualified ...
Oct 11, 2010
Frantz Group client shares the love. It’s mutual.
In the spring of 2009, The Frantz Group's Ken Heun read about an interesting company in "Manufacturing Business Technology" magazine. ...
Oct 5, 2010
Despite economy, FG meets client lead goal for 24th consecutive month
On behalf of one of our largest and longest-term clients, Frantz Group is beyond proud to announce that, despite current economic conditions, we ...
Oct 1, 2010
Are your communication materials hitting their targets?
Frantz Group has just published an updated roster of its content-based service offerings. This global compilation is built with an eye toward ...
Sep 15, 2010
Frantz Group is responsible for 5% of client’s quarterly revenue!
One of our large hospitality clients was thrilled to tell us that our work was responsible for about 5% of their quarterly revenue! What's equally ...
Sep 1, 2010
Break in to the C-level and come out smiling
In our work, we've noticed that more and more decisions now involve the C-level community. This makes it more important than ever to sell to ...
May 7, 2010
Frantz Group is proud to announce Jacobus Consulting, Inc. as our newest strategic healthcare client
Jacobus Consulting is a leading healthcare IT services firm that partners with providers to successfully enhance the ...
Oct 22, 2009
Frantz Group Is Driving Change
Frantz Group is driving change. Not a change in core beliefs, but a change in methodology.Our crosshairs logo with "Focus ...
Oct 9, 2009
Clients Rate Frantz Group Outstanding!
Many wonder about the accuracy of measuring customer satisfaction during a tough economy. Will it reflect true performance or will it be ...
Oct 1, 2009
Marketing in a Tough Economy - June 2009
During the June 2009 we did our second "Marketing in a Tough Economy" survey. It was a follow-up to our December 2008 ...
Aug 3, 2009
Frantz Group Introduces Outbound Video Solution
Frantz Group is proud to introduce an innovative new solution that applies outbound video to demand generation. The solution leverages our 16+ ...
May 15, 2009
Frantz Group Delivers Strong Results for Clients in Q1
Frantz Group surpassed our company-wide lead goal for calendar Q1 of 2009 despite the challenging economic climate. We delivered 111% of our ...
May 12, 2009
Frantz Group April Food Drive Exceeds Expectations
During our April 2009 Hunger Task Force (HTF) Food Drive, Frantz Group accomplished something truly impressive despite the tough economy. As ...
Jan 19, 2009
Marketing in a Tough Economy - January 2009 Results
During November and December of 2008, Frantz Group conducted a special market research project. We contacted senior marketing leaders at ...
Aug 6, 2008
2008 Technology Demand Gen Survey Report
During May and June of 2008, Frantz Group conducted an online survey targeting senior marketing management in the technology industry. ...
Apr 10, 2008
Frantz Group Continues Commitment to Hunger Task Force of Wisconsin
In August 2007, Frantz Group (FG) decided to establish a long term partnership with Hunger Task Force of Wisconsin. FG made a committment to ...
Feb 27, 2008
Focusing On The First 30 Seconds To Create Inside Sales Success
In the fast-paced environment of inside sales, the first 30 seconds are the strategic backbone of the call. In this Demand Gen ...
Jan 10, 2008
Passing the buck to franchisees
McDonald's coffee and beverage program is a great opportunity for franchisees but it comes with a sizeable impact. This QSR Web article ...
Jan 8, 2008
Would you like a mocha with that?
USA Today talks about McDonald's coffee and beverage program and the impact on franchisees. We were asked for a brief comment on how to ...
Nov 26, 2007
WSJ - Ask, Nicely
The Wall Street Journal examines a sore spot in the world of franchising - how to introduce new technology successfully to franchisees. It ...
Nov 9, 2007
Franchise Times - Demystifying Technology
Franchise Times describes how Frantz Group works with franchisors and franchisees to improve communication and get new technology deployed quickly ...
Nov 1, 2007
QSR Magazine - 2007 Franchisee Technology Adoption Survey
Frantz Group and QSR Magazine conducted a survey to understand technology adoption from the franchisee perspective in order to improve the ...
Sep 14, 2007
Frantz Group helps Church's Chicken® build a comprehensive store database
To help with key initiatives, Church’s ...
Jul 23, 2007
QSR Magazine & Frantz Group Partner on 2007 Franchisee Technology Adoption Study
The new study will offer insight into quick-service franchisee purchasing decisions. (July 23, 2007—Durham, NC) QSR magazine and ...
May 14, 2007
Frantz Group wins innovation award for significant results from a new direct marketing process
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus non massa ut nulla vestibulum dictum. Integer vehicula laoreet urna. Mauris ...
May 14, 2007
Integrated marketing program turns slow quarter into a winner for Delphi Display Systems
Frantz Group designed and implemented an integrated marketing campaign for Delphi Display Systems that drove increased sales of their Order ...
Mar 1, 2007
Major supply chain company selects Frantz Group as sole demand generation provider
A leading supply chain and e-commerce software company has selected Frantz Group (FG) as its sole demand generation company for 2007. The FG ...
Frantz Group Introduces Outbound Video Solution
Aug 3, 2009
Frantz Group is proud to introduce an innovative new solution that applies outbound video to demand generation. The solution leverages our 16+ years of demand gen knowledge and experience in a complete turnkey solution that includes creation of a 3 minute video, distribution to 1000 accounts (twice), a voice broadcast touch, qualification of responders and more - all for the very affordable price of $5,000.
"The current economy is tough - we just completed our second survey to 50 top technology companies," says John Frantz, president of Frantz Group. "I've never seen marketing being asked to do so much with so little. And to compound matters, it's more difficult than ever to get the attention of potential buyers so your value is not only communicated but understood. In direct response to those market needs, I'm very pleased to introduce Frantz Group Nurture OneTM. It's video technology that we have designed to be effective as part of our demand generation offerings. We have used this new technology successfully for market research; we have several clients using it for key account nurturing. We have clients using it for executive communications, event participation, thought leadership communications, and more. And we feel we're just scratching the surface. And the responses we've seen to date are very strong. For example, we've seen open rates as high as 67% and view rates as high as 130%."
Turnkey video solution: http://thefrantzgroup.utipu.com/app/invited/id/9b9ac71