Nurture One Video

Research indicates that the more senses we engage with a message, the better that message is learned and retained. For this and many more reasons, Frantz Group has incorporated brief, outbound video into all of our major client new customer acquisition programs, in multiple languages, all over the world.

FG has a growing library of videos developed for clients, including: IBM, Infor, Wyndham Corporation, Manpower, Dassault Systemes, Torex, SAP, Manhattan, JPMorgan Chase, Kelly Services, Jacobus, and Cisco.

Frantz Group has provided videos to be used in many and various marketing settings: driving leads, securing appointments, nurturing, event boosting and registration, new product introductions and new market penetration, as well as for thought leadership, executive spotlight, and more. We have built customized RFP response and individual sale videos, which have led to closed revenue.

Our video focus is on telling our client's value story as vividly and precisely as possible. We have demonstrated a unique ability to grow trust, and have coached client C-level executives in the production process with excellent results.

Content Marketing

What used to be called “collateral” has evolved into “content.” The words, “can you send me more information” are still heard and must be responded to, but most commonly, today’s buyer searches for and finds information independently online. We must all be publishers in today’s world; if a company’s information is not accessible, easily understood and showing a clear value proposition, that company will find itself at a serious disadvantage in the marketplace.

Frantz Group Content Services was recently introduced to corral all relevant services and their deliverables under one umbrella, so that our clients can best understand the palette of tactics / components now available to them.

Targeted content is a necessary ingredient to successful demand generation campaigns. Frantz Group Content Services provides content development support to create meaningful documents and materials that help reinforce demand generation and sales messages, engage and maintain a dialogue with interested prospects, and increase urgency / interest in further interaction. Such materials include: websites and web content, brochures, annual reports, sell sheets, press releases, feature articles, PowerPoint presentations, promotional and instructional videos, and more.

Also notable: In producing researched materials such as whitepapers, testimonials, and case studies, Frantz Group aims to provide information both valuable and enlightening to our clients’ potential customers, and leverages our expertise in lead generation in the content development process. We are keenly aware that prospects are looking for evidence of positive ROI when they read your company’s materials, and FG will ensure they find it.

Email marketing is an attractive medium for technology marketers, in large part due to its cost effectiveness. However, there are many complexities that must be taken into account when designing and distributing email solicitations. The days of simply sending emails and expecting them to be received and read are over. Businesses have their spam filters set on high, and prospects spend no more than a few seconds deciding whether to open and read an email. Frantz Group has the knowledge and skill to address those challenges. We are practiced at building effective email marketing campaigns that maximize open rates, click-throughs, responses, and qualified leads.

Beyond corporate websites, there are many ways the web can be utilized to increase effectiveness of direct marketing campaigns, including social networking, micro-sites, forms, landing pages, web-casts, online demonstrations, personal URLs, click-to-chat technologies, online value calculators and other sales tools, etc. Frantz Group is adept at weaving web elements into integrated marketing programs in order to communicate with prospects in increasingly personal ways, more effectively engage strategic prospects, accelerate the lead generation process, provide meaningful, targeted, and timely information to prospects, and capture information about campaign hand-raisers/responders.

Internet Marketing and Advertising

Optimizing marketing and advertising materials for lead generation requires careful thought to messaging, offers, and response channels. With our true demand generation orientation, Frantz Group helps our customers achieve tangible, measurable business results from advertisements (mostly online, of course, but still occasionally including print where appropriate). Banner ads and such tactics as newsletter sponsorships can provide additional reinforcement of integrated campaign messaging, and augment response/lead flow from ongoing campaign efforts.

SEM and SEO

Optimizing corporate websites for organic internet search (Search Engine Optimization) is a significant, time consuming challenge and has become a science unto itself - when tweaks are made, time-to-benefit can often be slow, but it’s a must-do for intelligent web design. Paid search marketing (Search Engine Marketing) is an effective tool for driving an increased volume of targeted web traffic and inquiries more quickly - particularly when leveraged in conjunction with an integrated, multi-channel direct marketing program.

Optimally, SEO and SEM are used in strategic concert, something FG has spent a good deal of time working on for our clients.

Strategies can differ for brand search optimization vs. product search optimization – which can often be more targeted around certain solutions, industries, or messages.

Frantz Group is practiced at developing and maintaining effective search marketing programs, including market analysis, keyword selection and analysis, search-optimized content writing, submissions to search engines, tracking, and results reporting.

Social Marketing

Social marketing, Including blogs, LinkedIn, Facebook, Twitter and RSS, has become a solid part of the FG integrated demand generation mix, and its uses are numerous in the current marketing environment. Among its many other attributes, social marketing provides support and readership to corporate websites while providing greater reach for website SEO / SEM efforts. Social marketing can be used to deliver selling messages and to supply information/inspiration to enhance campaign success and brand loyalty in diverse and valuable ways - to broad markets and across multiple media.

Events

Many technology marketers continue to stage events (both web and physical) as a means of getting their message across to their target audiences. However, generating sufficient qualified attendance remains a significant challenge. Topics must be compelling and carefully chosen with the target audience in mind. Use of third party participants (industry experts, customers, etc.) can be very effective. Time, location, venue, etc. must be optimized. Care should be taken so that the event provides real business value to attendees - and is not overtly sales-y. Frantz Group provides support in planning, staging, promoting, and managing both physical and web-based events. We help our customers host successful events that engage qualified prospects, generate qualified leads, accelerate sales cycles, and lead directly to pipeline and revenue.