Who should apply? Those interested in ...

• Pursuing a career in technology marketing & sales
• Building experience and understanding of business-to-business direct marketing
• Working in an agency/professional services setting, growing into a client/account management role
• Inspiring others and having fun

The Business Development Representative Position

The Business Development Representative (BDR) functions as an extension of our clients’ sales force - helping to cultivate relationships with prospective customers via telephone and to identify qualified opportunities for our clients’ technology solutions/services.

Technology companies engage Frantz Group to build integrated marketing campaigns for the purpose of generating highly qualified sales leads, opportunity pipeline, and closed revenue. These integrated campaigns can include a variety of marketing communication vehicles such as direct mail, email, advertising, events, etc. The BDR is responsible for following up on these marketing communications via inbound and outbound telephone activity – contacting Manager, Director, VP, and C-level business contacts. The BDR effectively cultivate relationships with these executives to provide further information about our clients’ solutions and ask intelligent questions to determine if the prospect is actively engaged in a related technology search. Once an opportunity or “lead” is identified, the BDR must document the details of that opportunity (decision-making process, buying timeframe, budget, key business drivers) in written form and forward that opportunity report for follow-up by our clients’ sales representatives.

The Business Development Representative must ...

• Quickly learn about and understand complex technology offerings – and be able articulate the value of these offerings to a prospective technology buyer
• “Think on your feet” – the ability to engage business executives in unscripted conversation and credibly respond to their questions
• Network through complex organizations in order to identify appropriate decision maker names, titles, roles, etc.
• Deliver our clients’ messaging/value proposition convincingly and effectively in phone conversation with high level executives
• Acquire and document key marketing intelligence captured via in-depth phone conversation (marketing database proficiency and sound writing skills are imperative)
• Successfully nurture potential opportunities until they meet minimum lead qualification criteria
• Apply sound business judgment to ensure qualified opportunities match lead standards established by our clients and have true potential to progress through sales cycle
• Meet or exceed minimum goals set by management (e.g. call volumes, monthly lead objectives, billable hours, etc.)

Education/Experience

Four-year degree in Marketing, Communication or Business Administration, and three to six months experience in marketing, sales or customer service-related field is preferred. However, other relevant experiences will be considered.