Nurture One Video

Research indicates that the more senses we engage with a message, the better that message is learned and retained. For this and many more reasons, Frantz Group has incorporated brief, outbound video into all of our major client new customer acquisition programs, in multiple languages, all over the world.

FG has a growing library of videos developed for clients, including: IBM, Infor, Wyndham Corporation, Manpower, Dassault Systemes, Torex, SAP, Manhattan, JPMorgan Chase, Kelly Services, Jacobus, and Cisco.

Frantz Group has provided videos to be used in many and various marketing settings: driving leads, securing appointments, nurturing, event boosting and registration, new product introductions, technology rollouts and new market penetration, as well as for thought leadership, executive spotlight, and more. We have built customized RFP response and individual sale videos, which have led to closed revenue.

Our video focus is on telling our client's value story as vividly and precisely as possible. We have demonstrated a unique ability to grow trust, and have coached client C-level executives in the production process with excellent results.

Content Marketing

What used to be called “collateral” has evolved into “content.” The words, “can you send me more information” are still heard and must be responded to, but most commonly, comparative buying research is done online. In today’s marketplace, every vendor is a publisher. If a company’s information is not accessible, easily understood and showing a clear value proposition, that company will find itself at a serious disadvantage.

This reality applies, of course, to the relationship between franchisors, franchisees and the technology vendors who serve them.

Frantz Group Content Services was recently introduced to corral all relevant services and their deliverables under one umbrella, so that our clients can best understand the palette of tactics / components now available to them.

Targeted content is a necessary ingredient to successful demand generation and technology rollout campaigns. Frantz Group Content Services provides content development support to create meaningful documents and materials that help reinforce demand generation and sales messages, engage and maintain a dialogue with franchisees, and increase urgency / interest in further interaction. Such materials include: websites and web content, brochures, annual reports, sell sheets, press releases, feature articles, PowerPoint presentations, promotional and instructional videos, and more.

Also notable: In producing researched materials such as whitepapers, testimonials, and case studies, Frantz Group aims to provide information both valuable and enlightening to franchisees and leverages our expertise in lead generation in the content development process. We are keenly aware that franchisees are looking for evidence of positive ROI when they read your company’s materials, and FG will ensure they find it.

Email marketing is an attractive medium - for technology marketers in general and for use with rollout communications specifically - in large part due to its cost effectiveness. However, there are many complexities that must be taken into account when designing and distributing email solicitations, not the least of which is acquiring opt-in franchisee email addresses to mail to. Additionally, the days of simply sending emails and expecting them to be received and read are over. Spam filters are set on high, and recipients spend no more than a few seconds deciding whether or not to open and read an email. Frantz Group has the knowledge and skill to address those challenges. We are practiced at building effective email marketing campaigns that maximize open rates, click-throughs, responses, and qualified leads.

Beyond corporate websites, there are many ways the web can be utilized to increase effectiveness of technology rollout campaigns, including social networking, micro-sites, forms, landing pages, web-casts, online demonstrations, personal URLs, click-to-chat technologies, online value calculators and other sales tools, etc. Frantz Group is adept at weaving web elements into integrated marketing programs in order to communicate with franchisees in increasingly personal ways, more effectively engage and qualify franchisees, accelerate the adoption process, provide meaningful, targeted, and timely information to franchisees, and capture information about their store environment.

Internet Marketing and Advertising

Optimizing marketing and advertising materials for rollout campaigns requires careful thought to messaging, offers, and response channels. With our true demand generation orientation, Frantz Group helps franchisors and technology companies achieve tangible, measurable business results from advertisements (mostly online, of course, but still occasionally including print where appropriate). Banner ads and such tactics as newsletter sponsorships can provide additional reinforcement of integrated campaign messaging, and augment response/lead flow from ongoing campaign efforts.

SEM and SEO

Optimizing corporate websites for organic internet search (Search Engine Optimization) is a significant, time consuming challenge and has become a science unto itself - when tweaks are made, time-to-benefit can often be slow, but it’s a must-do for intelligent web design. Paid search marketing (Search Engine Marketing) is an effective tool for driving an increased volume of targeted web traffic and inquiries more quickly - particularly when leveraged in conjunction with an integrated, multi-channel direct marketing program.

Optimally, SEO and SEM are used in strategic concert, something FG has spent a good deal of time working on for our clients.

Strategies can differ for brand search optimization vs. product search optimization – which can often be more targeted around certain solutions, industries, or messages.

Frantz Group is practiced at developing and maintaining effective search marketing programs, including market analysis, keyword selection and analysis, search-optimized content writing, submissions to search engines, tracking, and results reporting.

Social Marketing

Social marketing, Including blogs, LinkedIn, Facebook, Twitter and RSS, has become a solid part of the FG integrated demand generation mix, and its uses are numerous in the current marketing environment. Among its many other attributes, social marketing provides support and readership to franchisor and technology vendor websites while providing greater reach for website SEO / SEM efforts. Social marketing can be used to deliver selling messages and to supply information/inspiration to enhance rollout campaign success and brand loyalty in diverse and valuable ways - to broad markets and across multiple media.

Events

Many Frantz Group franchise customers stage events (both web and physical) as a means of getting their rollout messages across to franchise owners. However, generating sufficient qualified attendance remains a significant challenge. Frantz Group provides support in planning, staging, promoting, and managing clients’ presence at both physical and web-based events. We help our customers host successful events that engage franchisees, generate interest, accelerate adoption cycles, and enhance franchisee satisfaction.