Direct mail.

Many of our franchise technology rollout customers choose to incorporate direct mail into their rollout communication plans – letters, postcards, solution brochures, etc. But driving interest and adoption from direct mail campaigns isn’t as simple as sending out a postcard. Direct mail is almost always more effective when sent out in a series, or in conjunction with other marketing elements. Creative must be specific, personal and meaningful. Calls to action must be clear and enticing. Thought should be given to shape, size, packaging, material, etc. in an effort to command the attention of busy franchise owners and stand out in a stack of mail. Having been involved in thousands of direct mail campaigns over our fifteen year existence, Frantz Group has vast experience driving qualified results through innovative direct mail campaigns.

Email.

Email can be an attractive medium for rollout communications – in large part due to its cost effectiveness. However, there are many complexities that must be taken into account when designing and distributing email solicitations (such as email filters, CAN SPAM regulations, etc.), not the least of which is acquiring opt-in franchisee email addresses to mail to. Frantz Group is practiced at building effective email marketing campaigns that maximize open rates, click-throughs, responses, and interest.

Collateral.

“Can you send me some information?” is a very common request when promoting new technologies. While not always a true litmus test of interest, it is clear that targeted brochures/collateral remains a necessary ingredient to successful technology rollout campaigns. Frantz Group provides collateral development support to create meaningful documents and materials that help reinforce rollout messages, engage and maintain a dialogue with interested franchisees, and increase urgency/interest in adoption.

Web & multi-media.

There are many ways the web can be utilized to increase effectiveness of technology rollout campaigns – including micro-sites, forms, landing pages, web-casts, online (& CD) demonstrations, personal URLs, click-to-chat technologies, online value calculators and other sales tools, etc. Frantz Group is adept at weaving web elements into technology rollout programs in order to communicate with franchisees in increasingly personal ways, more effectively engage and qualify franchisees, accelerate the adoption process, provide meaningful, targeted, and timely information to franchisees, and capture information about their store environment.

Events.

Many Frantz Group franchise customers stage events (both web and physical) as a means of getting their rollout messages across to franchise owners. However, getting generating sufficient qualified attendance remains a significant challenge. Frantz Group provides support in planning, staging, promoting, and managing our customers’ presence at both physical and web-based events. We help our customers host successful events that engage franchisees, generate interest, accelerate adoption cycles, and enhance franchisee satisfaction.