Guided voicemails.

We take a voicemail message that’s been recorded by our customer and deliver it to everyone on their list. Designed for B2B, we use live, human agents to accurately “guide” your pre-recorded message into the franchisee’s voice mailbox. It’s smarter than an “autodialer” service because it handles the intricacies of every business phone system – and can be a very cost effective way of getting rollout messages in the ears of targeted franchisees.

Event boosting.

Many of our franchise clients use web and face-to-face events to communicate with franchisees about specific technologies being rolled out. Driving attendance to these events is always a challenge. Topic, target audience, medium, time, location, offer, etc. all have a significant impact on registration and attendance rates. Frantz Group provides telemarketing services to get franchisees interested and present at our clients strategic events. Telemarketing event boosting is most effective when combined with other communications such as direct mail and email invitations.

Lead qualification.

We help our franchise clients build relationships with franchisees and generate interest in their chosen technologies. We accomplish this based on value/expertise delivered by our callers on the phone. We establish the current store environment, help them understand the business value they will achieve as a result of implementing chosen technologies, and obtain specific data points about their store configuration to generate quotes. We nurture relationships until franchisees are ready to give serious consideration to adoption – at which point, depending upon the defined sales coverage plan, we either close the deal ourselves or route qualified opportunities to the technology vendors’ sales force.

Franchisee & store profiling.

Relationships between owners (and their legal business names), store locations, and store management personnel can be challenging to piece together. Beyond that, even within a specific franchise chain (or within a franchisee’s legal business), store configuration and technology usage can vary widely. Piecing this information together can require a significant amount of probing – and time… time that can take focus away from communication and technology adoption agendas. We piece together a profile of targeted franchise owners businesses - documenting store relationships, key personnel, current technology environment, rollout perceptions, and pressing business priorities, etc.

Lead development & nurture.

Often, the adoption process requires multiple conversations with franchisees over a period of time. Frantz Group helps our franchise clients develop structured nurture programs combining a variety of communication tactics (phone, direct mail, and email follow-up) in order to stay top of mind with targeted franchisees and accelerate adoption.