Franchisee profiling & polling.

Sometimes our customers have requirements for more specific or specialized data than what is present in our Frantz-owned franchisee database. Through a combination of phone and web research, we can gather/validate specific details about individual stores/Operators to support our customers franchise technology rollout programs. Given that data decays at a rate of one percent per week, this is also an effective means of keeping existing franchisee information current.

Data standardization.

We help our customers standardize their franchisee data to aid in de-duplication & matching efforts. This includes punctuation cleansing of all major data fields; standardization of address, city, state, zip, country, and phone fields; elimination of “trash” field values and record content; management of proper formatting of address and name field content.

CASS certification.

USPS CASS Certification was developed by the USPS to streamline mail handling and sorting by providing a strict set of performance standards for address correction and postal coding. Address quality is the key to any successful mailing project. By processing your data list to meet with US postal regulations, you can save money, improve delivery rates, and help stabilize postal rates.

Data augmentation.

We help our customers append any missing address, phone, and demographic information to their existing franchisee database. We also provide them with insight for each targeted franchise corporation into what percent of franchise owners are represented in their database – to ensure they have a complete picture of their target audience.

De-duplication.

Most databases are the result of merging data from multiple sources, so duplicate records are unavoidable. Duplicate records create waste at many levels across the enterprise. They waste valuable sales and marketing efforts. They also undermine one of the basic premises of CRM – a single view of the customer. Leveraging our proprietary database management tools, we eliminate duplicate records – merging contacts onto their respective enterprise records, and eliminating/merging redundant entries.

Database score-carding.

Database “score-carding” is a proprietary process we use to measure the completeness of a database for ongoing improvement. This includes tracking completeness of every field in your database, so that progress & quality can be improved and understood over time.

Market management & franchisee database segmentation.

We help our customers develop effective franchisee database segmentation strategies to prioritize frequency & type of communications per segment. We help our customers build a methodology to score franchise owners within a particular franchise corporation based on attractiveness of each account and our customers’ ability to capture that revenue. The dimensions that are used to score each franchisee are unique to each customer, and are based on the chosen technology, adoption history and trends, sweet spot analysis, and other database-driven elements.

CRM sales & services

The cleanest, most complete franchisee database is of little utility unless it is actionable. That’s one of the key benefits of a CRM strategy and solution. It provides the infrastructure our customers need to manage their franchisee data. But a CRM solution is much more than just software selection. It’s a business strategy that helps franchisors or their technology vendors build, understand and nurture relationships with franchisees. Our knowledge is distilled from years of sales and marketing experience, and includes CRM sales, implementation and training, CRM customization, enterprise software integration, data migration, sales and marketing database management, help desk/customer service customization. Our goal is simple – create functioning CRM solutions that improve technology adoption rates and improve franchisee satisfaction.