As Frantz Group has grown, we have made substantial investments in talent, data, technology and process. We have planned and executed hundreds of franchisee-focused communication campaigns, made hundreds of thousands of calls to franchisees, and sold more than $100 million of technology to franchisees (at a < 10% cost of sales). Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every franchise technology rollout engagement.
The franchise industry has sales of $1 trillion and supplies about 14% of private sector jobs. It is expected to double in sales by 2010, while the number of franchisors is expected to grow from 5,000 to 9000. If you examine the top 200 franchisors (by revenue), you get an accurate picture of the overall industry: 41% restaurants, 18% retail, 15% lodging, with the remaining 26% spread out across travel, real estate services, automotive services/rental, take-out food and several others.
The franchise industry represents a significant opportunity for technology companies. Franchisors are recognizing significant operational efficiencies, cost savings, and enhanced customer experiences by implementing a wide range of in- and above-store technologies. The in-store technology includes front office solutions such as point-of-sale as well as back office solutions such as financial management. Above the store level, franchisors and master franchisees have additional needs for advanced solutions like VPN, supply chain and business intelligence to name a few. And like all industries, high speed networking and lower cost technology solutions combined with intense competition are driving rapid change and continual investments in new technologiy. Two current industry trends are self-service (kiosks, online ordering) and digital signage.
Frantz Group works with franchisors and technology vendors to ensure rapid adoption of critical new technology by franchisees. Because of key investments we’ve made (franchisee database, optimized CRM solution), we have closed more than $100 million in revenue for our clients at an average expense to revenue of less than 10%.
Ask, Nicely
The Wall Street Journal examines a sore spot in the world of franchising - how to introduce new technology successfully to franchisees. It begins by... view more
Frantz Group Franchise Capabilities Brochure
Learn more about how Frantz Group helps franchisors and technology vendors deploy new technology to franchisees. ... view more
“We chose Frantz Group because they knew the fast-food business model, which is a highly franchised operation. They know how operators are organized. They know the vernacular. And they know the technology needs that this community has. They specialize in selling technology solutions like POS, which is akin to what we are.”
Peter Barbaresi, COO
Delphi Display Systems
