Quarterly/annual rollout communication planning.

Franchisees are effectively small and medium sized business owners. Technologies mandated/recommended by corporate often represent significant investments for the franchise owners – and can sometimes be a bone of contention. Therefore communication surrounding technology rollouts must be clear enough to understand the specific business value they will derive from their investment, compelling enough that franchisees are incented to adopt sooner vs. later, and persistent enough since not all franchisees will regard the rollout favorably (and may be reluctant to engage/respond). Franchisors and their technology vendors are faced with a wide array of choices for communicating with franchisees about technology rollouts. They must optimize their communications and rollout “promotional” budgets to achieve desired adoption rates within specific timeframes – all the while maintaining franchisee satisfaction. The right messages must reach franchisees through the right channels with the right frequency. Not every franchisee should be treated equally – often larger and more influential franchisees should receive more attention. Leveraging best practices we’ve developed from five years of focus on franchise technology rollouts, Frantz Group is practiced at developing compelling and effective rollout communication plans – combining a wide range of media, online and offline marketing tactics, etc.

Communication/coverage plan rationalization.

Most of our franchise technology rollout customers come to us with rollout communication plans already in place, or at least in development. Frantz Group has planned and executed a wide variety of franchise technology rollout campaigns over the past years – promoting a wide variety of technologies to Operators of lodging and quick service restaurant chains. These programs have incorporated a wide variety of communication tactics, messages, offers, etc. And we have carefully studied the outcomes of those campaigns. Based on real data about average conversion and adoption rates, we can help our customers rationalize their rollout communication plans in terms of volume and pace of adoption that they are likely to yield. The purpose is to validate whether the current plan is likely to achieve stated adoption objectives.

Integrated campaign plan development.

Frantz Group is actively working on technology rollouts across a variety of leading franchise chains – every single day. Based on our experience supporting such a wide range of programs, we help our franchise customers build integrated communication and rollout plans that are most likely to achieve stated adoption goals. Our customers come to us with a desired outcome and an idea of what budget/resources they have available to achieve said outcome. Frantz Group can then recommend the optimal mix of communication tactics, creative, offers, telesales, etc. – in order to achieve objectives in the most timely and cost effective manner possible.