Our integrated direct marketing process

Throughout our 14-year history, we have planned and executed thousands of marketing campaigns, made millions of telemarketing and telesales calls, generated tens of thousands of leads worth billions of dollars of pipeline opportunity, and closed millions of dollars of revenue. Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every customer engagement.

As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.

overview

A 1.4 trillion dollar industry, healthcare is presently the single largest vertical market for IT solution providers. Under increased scrutiny, the healthcare industry faces multiple imperatives to change. Pressures such as patient safety, federal regulations, and disaster preparedness require healthcare executives to reevaluate every aspect of their business and clinical operations. From payers and providers to pharmaceutical companies, healthcare organizations are increasingly turning to IT to gain efficiencies and improve patient care.

Frantz Group works with technology vendors to promote a variety of technologies to healthcare and life sciences companies - such as EMR, PACS, CPOE, HIS, fraud and abuse management, etc. We have built a solid framework which includes structured training, experienced managers, broad industry knowledge and certificated callers. As a result, we've been running successful healthcare campaigns (targeting both payers and providers) for clients such as IBM and their healthcare business partners McKesson, MRO and Meditech.

Messaging Matrix Process: Taking Complex Lead Gen to the Next Level

At the core of every well qualified lead for complex products is a conversation. The moment of truth comes when you engage a prospect for the first... view more

Frantz Group Capabilities Brochure

Learn more about how Frantz Group helps our customer grow their revenue streams at the lowest possible expense to revenue ratio.... view more

“Ultimately, we chose Frantz Group based on their experience in our industry - they had a solid track record and reputation for working with other enterprise software companies. They offered us an attractive, low-risk pilot project that got us moving quickly. And we liked the people right away - and trusted that they were taking us down the right track.”

Brian Sterrett, VP Marketing & Business Development
Lawson Software