Throughout our 14-year history, we have planned and executed thousands of marketing campaigns, made millions of telemarketing and telesales calls, generated tens of thousands of leads worth billions of dollars of pipeline opportunity, and closed millions of dollars of revenue. Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every customer engagement.
As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.
Manufacturing Industry Overview
Growing at its fasted pace in seven months, US manufacturing in December of 2010 marked its 18th month of continuous growth. This gain, as paraphrased from “The Economic Times,” extended a recent run of encouraging economic data and suggested that the world’s biggest economy would continue to accelerate in 2011.
Finally, the dark cloud that formed at the start of ’08 was dissipating and the industry was cautiously, pragmatically, optimistic.
Demand depends upon consumer spending, which drives 70% of the US economy, and the economic events of recent years have ‘sucker punched’ us, resulting in redoubled efforts toward improving labor productivity and more efficient logistics and distribution.
To be competitive, manufacturers must differentiate themselves. Shorter lead times, faster turnaround, and improved service can make a difference in attracting and retaining customers. The need for increased operational efficiency and globalization is driving manufacturers to invest in software that can support common business processes across enterprises. The need to build globally efficient supply chains and support initiatives such as lean manufacturing is pushing corporations to intensify their software integration efforts. With advanced manufacturing technology, businesses are able to deliver on mass customization.
Early in our history, Frantz Group patented our "Manufacturing-Intelligent Call Center," which provided qualified lead generation services and marketing campaign support to many leading providers of (then) MRP, ERP, and shop floor application software solutions. Technology and marketing techniques have grown and changed during our nearly 20 years in business, and we’ve pioneered many of those; Frantz Group’s expertise has necessarily grown in order to maintain its competitive edge and to ensure clients get top quality results for their marketing budgets. What hasn’t changed is our concentrated focus on the manufacturing vertical, which has distinguished Frantz Group throughout our history. Since we opened our doors in 1993, Frantz Group has worked with many world-class manufacturing technology leaders, including IBM,
Frantz Group Services
Need a quick overview of services to help you implement or enhance your integrated marketing programs? Look no further. ... view more
Messaging Matrix Process: Taking Complex Lead Gen to the Next Level
At the core of every well qualified lead for complex products is a conversation. The moment of truth comes when you engage a prospect for the first... view more
“The lead qualification and documentation that Frantz Group provides is very beneficial to me a sales person - because I get a complete background of what the initial discussion entailed, thorough information about what the customer is hoping to accomplish and why, so that I can tailor my follow-up discussion more effectively and help the prospect zero in on a solution that much faster.”
John Giacomazza, Sr. Manager, Market Development
DELMIA Corp.
“The Frantz Group delivers! My year-long cold-calling campaign has been recognized by my peers as the leading lead-generating marketing activity within our global business unit. While contributing to the growth of our pipeline, The Frantz Group uncovered a lead that resulted in a big win! Additional, The Frantz Group delivers exceptional project management. I consider The Frantz Group a partner , and not merely a telemarketing agency.”
Marketing Leader,
Top global ERP provider
