Quarterly/annual marketing planning.

Technology marketers today are faced with a wide array of choices. Optimizing marketing spend to achieve desired quarterly lead, pipeline, sales targets is always a challenge. The right messages must reach the right contacts through the right channels with the right frequency. Not every prospect or customer should be treated equally – more strategic prospects should receive more attention. Leveraging best practices we’ve developed from fifteen years of marketing campaign development, Frantz Group is practiced at developing compelling and effective annual and quarterly marketing plans – combining a wide range of media, online and offline marketing tactics, etc.

Marketing plan rationalization.

Most of our customers come to us with marketing plans already in place, or at least in development. Frantz Group has planned and executed thousands of campaigns over our fifteen year history – across a wide variety of industries and technologies. These programs have incorporated a wide variety of marketing tactics, messages, offers, etc. And we have carefully studied the outcomes of those campaigns. Based on real data about average conversion rates (for specific tactics/campaign structures, in certain industries, for certain technologies, and for specific target audiences), we can help our customers rationalize their marketing plans in terms of volume of responders, qualified leads, pipeline, and closed revenue they are likely to yield. The purpose of this would be to validate whether the current marketing plan is likely to achieve stated objectives.

Integrated campaign plan development.

Frantz Group has hundreds of campaigns running within our four walls everyday. Based on our experience supporting such a wide range of programs, we help our customers build integrated campaign plans that are most likely to achieve stated goals. Our customers come to us with a desired outcome and an idea of what budget/resources they have available to achieve said outcome. Frantz Group can then recommend the optimal mix of marketing tactics, creative, offers, etc. – in order to achieve objectives in the most timely and cost effective manner possible.

Marketing staff augmentation.

Key employee turnover can be an unfortunate reality for our customers – which can compromise goals and deadlines, and can be a distraction for remaining staff. Finding the best fit replacement candidate can sometimes take time, particularly when turnover is unexpected. Frantz Group consulting personnel have experience filling key roles either short or long term for our customers (remotely or on-site) – from strategic roles such as Director of Marketing and Sales Management, to more tactical positions like copywriters or designers.

Internal team build-out consulting.

Occasionally our customers make a decision to do things themselves rather than outsource the work to a third party marketing services firm like Frantz Group. For these customers, Frantz Group offers consulting services to help them achieve optimal efficiency and effectiveness. This can include management training, best practices consulting, lead qualification training, etc.