Our integrated direct marketing process

Throughout our 17-year history, we have planned and executed thousands of marketing campaigns, made millions of telemarketing and telesales calls, generated tens of thousands of leads worth billions of dollars of pipeline opportunity, and closed millions of dollars of revenue. Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every customer engagement.

As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.

Professional Services Industry Overview

The professional services vertical includes specific industry segments such as business services, engineering and consulting services, and legal services. Highly fragmented, with something like the 50 largest firms netting less than a quarter of industry revenue, professional services firms often tend to be smaller enterprises with big technology needs from server to desktop. Collectively, they are responsible for the vast majority of IT spending in SMB. Accounting for about $1 trillion in combined revenue, the US professional services industry includes roughly 700,000 firms. Major players include companies like IBM, Accenture, and PricewaterhouseCoopers.

Economists stress that ‘revenue lags economy,’ so things may be on the upswing for the professional services industry because by most accounts the US and global economies are on the mend (between natural disasters and bouts of global unrest), and, US corporate profits jumped over 26% in Q3 of 2010 compared with ’09. When corporate profits are up, professional services are in greater demand - so, all things considered, the future looks bright.

New applications of business technology (IT) are enhancing the productivity of the professional services industry. These include broader wireless access to business applications, project and service delivery management applications, time accounting, CRM, and business intelligence.

Professional services firms face numerous challenges as they seek to grow their businesses: They must effectively manage massive amounts information and content, optimize billings and revenue tracking in the face of increasing margin pressures, continue to develop human resources and productively manage risk; all of this while building their brand and reputation in the marketplace. To survive in the ‘new economy,’ many firms also need to do the hard work of strategically transforming their business models in order to deliver services in a more timely, cost efficient and profitable manner.

Frantz Group has experience planning and executing a variety of successful marketing programs targeting the professional services vertical – promoting a wide array of solutions including document management, time and billing, CRM, wireless solutions, business intelligence, and more.

Frantz Group Services

Need a quick overview of services to help you implement or enhance your integrated marketing programs? Look no further. ... view more

Messaging Matrix Process: Taking Complex Lead Gen to the Next Level

At the core of every well qualified lead for complex products is a conversation. The moment of truth comes when you engage a prospect for the first... view more

“The Frantz Group delivers! My year-long cold-calling campaign has been recognized by my peers as the leading lead-generating marketing activity within our global business unit. While contributing to the growth of our pipeline, The Frantz Group uncovered a lead that resulted in a big win! Additional, The Frantz Group delivers exceptional project management. I consider The Frantz Group a partner, and not merely a telemarketing agency.”

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