Throughout our 14-year history, we have planned and executed thousands of marketing campaigns, made millions of telemarketing and telesales calls, generated tens of thousands of leads worth billions of dollars of pipeline opportunity, and closed millions of dollars of revenue. Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every customer engagement.
As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.
Public Sector Overview
The US Federal Government (including civilian and military / intelligence agencies) is the world’s largest IT spender. The US public sector has historically been ‘an area of explosive growth,’ and whatever changes are brought by near-term deceleration, this vertical still holds the undivided attention of technology vendors. Since the market has changed as a result of the global economy and US involvement in costly wars, suppliers need to respond by adjusting strategies and products, but there is ample opportunity for ‘development,’ according to pundits.
State and local governments also purchase large IT solutions. By far, systems integration represents the largest technology segment, followed by services, communications, hardware, and software.
After over a decade of implementing information technology solutions to facilitate delivery of services to citizens, the public sector has reached a new level of sophistication in regard to their use of technology. (This is, of course, a work in progress, as the US government continues its effort to become a more businesslike entity.) These technologies offer better delivery of government services to citizens, improved interactions with business and industry, easier access to information, and more efficient government management. The resulting benefits can be less corruption, increased transparency, greater convenience, revenue growth, and/or cost reductions.
As attractive as the public sector vertical is for technology vendors, it is also complex. Frantz Group has executed a variety of programs targeting federal, state and local government, as well as education (both K-12 and higher education), promoting a wide range of technologies and solutions. We are familiar with government technology procurement processes and decision-making structures, and know how to navigate or work around those processes as necessary to truly understand the business environment and current technology needs.
Frantz Group Services
Need a quick overview of services to help you implement or enhance your integrated marketing programs? Look no further. ... view more
Messaging Matrix Process: Taking Complex Lead Gen to the Next Level
At the core of every well qualified lead for complex products is a conversation. The moment of truth comes when you engage a prospect for the first... view more
“The Frantz Group delivers! My year-long cold-calling campaign has been recognized by my peers as the leading lead-generating marketing activity within our global business unit. While contributing to the growth of our pipeline, The Frantz Group uncovered a lead that resulted in a big win! Additional, The Frantz Group delivers exceptional project management. I consider The Frantz Group a partner , and not merely a telemarketing agency.”
Marketing Leader,
Top global ERP provider
