Guided voicemails.

We take a voicemail message that’s been recorded by you and deliver it to everyone on your list. Designed for B2B, we use live, human agents to accurately “guide” your pre-recorded message into the right person’s voice mailbox. It’s smarter than an “autodialer” service because it handles the intricacies of every business phone system.

Event boosting.

Face-to-face and web events remain a significant percent of the marketing mix for Frantz Group clients. Driving attendance to these events is always a challenge. Topic, target audience, medium, time, location, offer, etc. all have a significant impact on registration and attendance rates. Frantz Group provides telemarketing services to get qualified executives interested and present at our clients strategic events. Telemarketing event boosting is most effective when combined with other communications such as direct mail and email invitations.

Lead qualification.

We help our clients build relationships with key prospects and fill their pipelines with highly qualified leads. We accomplish this based on value/expertise delivered by our callers on the phone. We establish the current state of the prospect’s world, searching for pain that can be solved by your solutions. We nurture relationships until opportunities are “mature.” And we bring qualified opportunities to your sales force that have real revenue potential.

Appointment setting.

Sales is both a game of strategy and a game of numbers. The more quality meetings a sales representative has with qualified prospects, the greater their odds of closing a sale. However, busy schedules often make it difficult to reach and engage with prospects – even interested, qualified prospects. Beyond our standard lead qualification services, Frantz Group can help expedite these meetings by setting actual appointments (face-to-face or via conference call) for our clients’ sales representatives. Frantz Group arranged meetings are based on a meaningful reason to meet, not just a free lunch.

Large account profiling.

Penetrating large accounts can be difficult. There are many different buying influences, and decision-making power is often distributed across many locations & divisions. Penetrating these accounts requires a significant amount of probing – and time… time that can take a sales rep’s focus away from selling. We piece together a profile of these strategic accounts documenting org chart/decision-making process, current technology environment, and pressing business priorities, etc.

Lead development & nurture.

Qualified leads identified during a lead generation program are typically routed directly to sales. However, often these programs yield another pool of “suspects” – which require further qualification, sometimes multiple conversations over a period of time before they are sufficiently qualified for sales follow-up. Frantz Group helps our clients develop structured nurture programs combining a variety of marketing tactics (phone, direct mail, and email follow-up) in order to nurture semi-qualified prospects into fully qualified leads.