Data standardization.

We help our customers standardize their marketing data to aid in de-duplication & matching efforts. This includes punctuation cleansing of all major data fields; standardization of address, city, state, zip, country, and phone fields; elimination of "trash" field values and record content; management of proper formatting of address and name field content.

CASS certification.

USPS CASS Certification was developed by the USPS to streamline mail handling and sorting by providing a strict set of performance standards for address correction and postal coding. Address quality is the key to any successful mailing project. By processing your list to meet with US postal regulations, you can save money, improve delivery rates, and help stabilize postal rates.

Data augmentation.

We help our customers append any missing address, phone, and demographic information (vertical, revenue, employee, etc.) to their existing marketing data. We also provide them with insight into how much of their defined target market is represented within their existing database so that they can make an informed decision about whether to purchase additional enterprise and contact data - to ensure they understand their complete market situation.

List acquisition.

Many of our customers leverage third party data lists to augment their existing marketing database and improve the productivity of their marketing campaigns. Leveraging years of experience and extensive knowledge of available lists sources, Frantz Group recommends the most appropriate third party data lists for particular solutions, target industries, buying influences, budget, etc.

De-duplication.

Most databases are the result of merging data from multiple sources, so duplicate records are unavoidable. Duplicate records create waste at many levels across the enterprise. They waste valuable sales and marketing efforts. They also undermine one of the basic premises of CRM - a single view of the customer. Leveraging our proprietary database management tools, we eliminate duplicate records - merging contacts onto their respective enterprise records, and eliminating/merging redundant entries.

Department & job-level coding.

Marketing databases typically contain a wide variety of contacts - from a variety of job levels and departments. When pulling lists for marketing campaigns, sometimes it can be challenging to isolate specific segments of contact that you wish to target. We help our customers standardize on specific job level and department coding - and then apply that coding to their entire database.

Data cleansing.

Sometimes our customers have requirements for specific or specialized data that simply is not commercially available for purchase or rental. Through a combination of phone and web research, we gather/validate specific enterprise, contact, and other data points (such as technology infrastructure details) to support their marketing programs. Given that data decays at a rate of one percent per week, data cleansing calling is also an effective means of keeping existing database information current.

Database score-carding.

Database “score-carding” is a proprietary process we use to measure the completeness of a database for ongoing improvement. This includes tracking completeness of every field in your database, so that progress & quality can be improved and understood over time.

Market research.

If any marketing/campaign variables are unclear or unknown, we can perform market research in order to validate assumptions about elements such as brand awareness, perceived value, target market/target audience demographics, messaging, business issues, price point analysis, buying behavior, product development, and more. We have the capability to execute, web, phone, mail, fax, and focus group research and analysis; as well as secondary research such as web research, library work, data analysis, and compilation/analysis of existing research.

Market management & database segmentation.

We help our customers develop effective target market segmentation strategies to prioritize frequency & type of communications per segment. We help our customers build a methodology to score accounts within their target market based on attractiveness of each account and our customers’ ability to capture that revenue. The dimensions that are used to score each account are unique to each customer, and are based on sales history and effectiveness, sweet spot analysis, and other database-driven elements.

CRM sales & services.

The cleanest, most complete data is of little utility unless it is actionable. That's one of the key benefits of a CRM strategy and solution. It provides the infrastructure our customers need to manage their data. But a CRM solution is much more than just software selection. It's a business strategy that helps companies build, understand and nurture relationships with new and existing customers. We provide guidance and support at every stage of our customers’ CRM projects. Our knowledge is distilled from years of sales and marketing experience, and includes CRM sales, implementation and training, CRM customization, enterprise software integration, data migration, sales and marketing database management, help desk/customer service customization. Our goal is simple – create functioning CRM solutions that improve revenue, operational efficiencies and customer satisfaction.