SAP has recently approved Frantz Group as a provider of partner marketing readiness assessment and recommendation services, including strategy and planning. John Frantz, CEO and Founder of Frantz Group was elated by the news:
“We have been working diligently with SAP and many SAP partners to make this happen. I’m extremely excited because this service will help SAP partners establish a personalized roadmap for marketing improvement ultimately leading to revenue growth. As the owner of my own business, I don’t know of anything more vital.”
Frantz Group has been working with SAP partners since 2002 providing a variety of channel focused solutions. In the past 3 years or so has there been a significant growth of partner interest in marketing strategy and planning. Partners have correctly come to the conclusion that the complexity of inbound and outbound marketing today makes a great plan critical to earning a fair return on their marketing investment.
The internet enabled, hyper informed prospect requires a continuous marketing approach. It’s well known that the Internet has made buyers more knowledgeable and more independent. If you’re not noticed by their online research, then you will miss those buying opportunities.
The best path to a solid continuous marketing plan is full marketing assessment with recommendations. This involves a comprehensive examination of your inbound marketing situation. Is your website set up to attract the right type of visitors? Are you maximizing conversion rates? Do you have the right type of content? etc.
In addition to inbound, the outbound service includes an assessment of your customer/prospect database, which is a mission critical element of your intelligence base for decision making. Other elements to the full assessment include: go-to-marketing strategy, marketing assets, competitive situation, messaging.
We recently made a decision to unbundle the full assessment/recommendation solution. We now offer an inbound only assessment for partners who are not taking advantage of inbound marketing and are missing potentially great sales opportunities. We are now offering this inbound assessment and recommendation as a standalone service for $1500. That means, with MDF funds, a partner will only have an out of pocket cost is $750.