Greg Huegerich

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About Greg Huegerich

Partner - As a partner at Frantz Group, Greg is intimately involved with the strategic planning of many of our customers as well as our own emphasis on continuous improvement across our organization. An expert content writer in the technology sphere, Greg has worked at Frantz Group since 1997, spearheading a large number of innovative and leading edge projects in that time. From building dynamic content websites in the mid-2000's, optimizing traditionally sales orientated CRM environments for marketing use, B2B Email Marketing programs, SEO services, to extending functionality into a variety of marketing automation applications as they became available, Greg's experience with the use of strategic messaging and technology to extend marketing reach and drive business growth is extensive.

2017 Marketing Plan – Tips to ensure consistent lead performance and revenue growth

By |2016-12-02T10:30:04-06:00December 2nd, 2016|Blog, Marketing Insights|

As planning for 2017 is well underway for most organizations, it is important to take stock of what performed well in the prior year to provide a base estimate for performance in 2017.  With a good estimate to work from, the process of aligning your 2017 marketing plan to your revenue goal can begin.  The [...]

Improving your strategic approach to marketing campaigns

By |2016-10-24T15:09:00-05:00September 9th, 2016|Demand Generation, Marketing Insights, Owners Blog, Strategy|

When it comes to running successful B2B Technology Lead Generation programs, your upfront strategy and ongoing discipline are both essential to success. Today, we recap several recent articles that are all designed to help your organization develop the right approach to getting in market with successful marketing campaigns. By creating more strategic marketing campaigns, your organization [...]

Building Your Marketing Plan: Understanding the impact of integrated tactics on marketing success

By |2016-12-21T18:12:07-06:00August 30th, 2016|Blog, Marketing Insights|

To plan for a prosperous future, marketing leaders need to establish a lead goal that is sufficient to meet revenue objectives and then align a marketing budget that will drive the required number of leads to successfully impact the bottom line. From there, your marketing planning can really begin. To be successful in hitting your [...]

ERP Lead Generation Success – A JD Edwards success story that rings true today – TBT

By |2016-12-21T18:12:52-06:00August 18th, 2016|Blog, Demand Generation|

Driving revenue success for JD Edwards Frantz Group has long experience providing demand generation services for ERP Providers and their channel partners. Today, we'll highlight one such success story that helped provide a really strong foundation for our approach to ERP marketing over the years. Obviously, tactics and approaches have varied and modernized with the [...]

Is now a good time to talk about send time optimization?

By |2016-12-21T18:19:18-06:00April 4th, 2016|Blog, Marketing Insights, Marketing Technology|

We’ve all had the big internal debate: When is the best time to send an email message? If last minute changes push you outside of your normal send window, when’s the next best time to hit send … do you have to wait until Tuesday of next week? Today, we’ll examine the concept of Send [...]

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