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A marketing company provides marketing campaign tactics. A business growth strategy company researches and uncovers your most critical constraints and opportunities then provides target market industry understanding and selection leadership, market – solution positioning messaging vs your competitive field, sales enablement and effectiveness training and financial planning pro forma budgeting, monitoring and goal setting.

While a business growth strategy company may provide marketing executions services and measure their campaign outcomes accordingly, a business growth strategy company would ultimately measure their success by an increase in the client’s business valuation.