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Benefits of using remarketing ads to promote new content

There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]

By |2018-12-11T09:51:31+00:00December 3rd, 2018|Demand Generation, Marketing Insights, Marketing Technology|

Taking a Trip Through the Integrated Sales Funnel

If you have worked with any area of marketing and/or sales, you are familiar with the term “Sales Funnel”, but do you really know what that refers to? Depending on your background and experience, the funnel can be described in many different ways, and there are just as many opinions in the marketplace at [...]

By |2018-12-05T13:22:28+00:00November 29th, 2018|Blog, Demand Generation|

Growing B2B channel partners, elevating the revenue performance of your next partner tier

You can selectively grow partners from the 80% of your channel currently delivering 20% of the revenue.  How can you afford to do this? Which partners should you invest in? Read on to learn more about our recommended approach. The improving economy presents revenue growth for tech firms and their channel.   The question for [...]

By |2018-12-05T13:25:14+00:00November 15th, 2018|Blog, Owners Blog, Strategy|

2019 Marketing Plan – taking control of growth

2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]

By |2018-11-13T11:27:18+00:00November 13th, 2018|B2B Channel Marketing, Marketing Insights|

Large Account Marketing – Growth Strategy, Marketing & Sales

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

By |2018-10-25T07:56:38+00:00October 25th, 2018|Demand Generation, Marketing Insights, Owners Blog, Strategy|