What is the difference between a business growth strategy company and a marketing company?
A marketing company provides marketing campaign tactics. A business growth strategy company researches and uncovers your most critical constraints and opportunities then provides target market industry understanding and selection leadership, market – solution positioning messaging vs your competitive field, sales enablement and effectiveness training and financial planning pro forma budgeting, monitoring and goal setting.
While a business growth strategy company may provide marketing executions services and measure their campaign outcomes accordingly, a business growth strategy company would ultimately measure their success by an increase in the client’s business valuation.
Competitive Advantage Workshop
Stand out in the Sea of Sameness
OVERCOME THE SEA OF SAMENESS
Your company’s competitive advantage is the reason your customers buy from you instead of from your competitors. We offer a range of services spanning strategic positioning, competitive research and analysis, marketing planning and execution, supportive financial planning, and sales process optimization.
If your brand message makes your customers feel something it’s a big competitive advantage. Customers are emotionally connected with a brand when it aligns with their motivations, beliefs, interests, and aspirations. We use insights and a process to help you develop your “emotional connector”.
Today, prospects have most online marketing information at their fingertips; buyers are going to the web to start their research – are you making it easy for them to find you? Do you have the right content to create initial awareness and engagement?
Technology lead generation involves driving and converting hand raisers from tradeshows and digital hand-raisers. Expertly qualified leads enable your sales team to focus their efforts on the highest potential deals, leaving qualification activity to a team that is well trained to the task.
Marketing Content Strategy & Development – We offer content development services and strategy to ensure you have an engaging content presence at each stage of the buying cycle, as well as new research, insights, and blog development to ensure your message is fresh in your target markets.
From business growth planning to channel partner recruitment, we offer solutions for vendors, ISV, VAR, Master VAR… or any anything in between. Channel marketing is a common denominator and a necessary focus. Learn to stand out in the channels of sameness.
We chose Frantz Group to help us sharpen our marketing messaging and bring a more emotional connection to our branding. The results of our new brand promise are driving increases sales opportunities for the company.
The Frantz Team is doing an outstanding job with strategy & execution! We’re getting in at a high level with good companies. The dialogue and verbiage that we’re getting from these leads helps us so much more at a starting point than trying to dig for information on our own. I expected nothing less from the Frantz Group. I’m happy!
Where the hell is Grafton, Wisconsin? And why does such great technology marketing expertise live there. I have been so impressed with Frantz Group’s ability to understand our issues, add to our strategy and then quickly and efficiently execute and deploy a very sophisticated campaign, that I used them again, and again, and again.
You’re doing a great job managing the best lead gen team I’ve ever worked with – with the best results of any lead gen team I’ve worked with. Last week we had a sales/marketing team meeting, and the compliments directed toward the lead gen team were fabulous. A quote from one of our newer sales reps “These are some of the best lead generation metrics I’ve ever seen.”
We received not only leads from Frantz Group, but planned out our action, sat down for a lesson learned session, readjusted the next phases of our marketing plan and are in the middle of campaign 3. This is a classic plan, execute, and adjust for a medium sized company not spending the world.