3 Steps to Marketing Performance
How to stand out,
connect and drive sales
Make your brand mean something to your customer
Channel Marketing Programs
Rise to New Heights
Technology Channel Strategy & Execution
Improve the visibility of your message
Drive more hand raisers
Humanize your Technology
Marketing Growth Initiative
Increase marketing & sales results
Improve responses for your
target markets. Learn More
Frantz Group provides business growth strategy, B2B integrated marketing services & campaign management to innovative solution and technology companies. Our focus is digital demand generation and nurturing using technology, processes and best practices that have been refined over thousands of campaigns. We work hard to reduce the complexity our clients face as they go to market and help drive results that effectively grow their business.
Marketing Growth Initiative
Stand out in the Sea of Sameness
Overcome the Sea of Sameness
The right offer, with well-formed value-centric marketing messages can improve marketing and sales results by as much as 50%. Our MGI workshop approach includes persona development, competitive value research, messaging matrix development, and an integrated digital campaign plan.
If your brand message makes your customers feel something it’s a big competitive advantage. Customers are emotionally connected with a brand when it aligns with their motivations, beliefs, interests, and aspirations. We use insights and a process to help you develop your “emotional connector”
Today, prospects have most online marketing information at their fingertips; buyers are going to the web to start their research – are you making it easy for them to find you? Do you have the right content to create initial awareness and engagement?
Marketing Content Strategy & Development – We offer content development services and strategy to ensure you have an engaging content presence at each stage of the buying cycle, as well as new research, insights, and blog development to ensure your message is fresh in your target markets.
From business growth planning to channel partner recruitment, we offer solutions for vendors, ISV, VAR, Master VAR… or any anything in between. Channel marketing is a common denominator and a necessary focus. Learn to stand out in the channels of sameness.
Technology lead generation involves driving and converting hand raisers from tradeshows and digital hand-raisers. Expertly qualified leads enable your sales team to focus their efforts on the highest potential deals, leaving qualification activity to a team that is well trained to the task.
The Frantz Team is doing an outstanding job with strategy & execution! We’re getting in at a high level with good companies. The dialogue and verbiage that we’re getting from these leads helps us so much more at a starting point than trying to dig for information on our own. I expected nothing less from the Frantz Group. I’m happy!
Where the hell is Grafton, Wisconsin? And why does such great technology marketing expertise live there. I have been so impressed with Frantz Group’s ability to understand our issues, add to our strategy and then quickly and efficiently execute and deploy a very sophisticated campaign, that I used them again, and again, and again.
You’re doing a great job managing the best lead gen team I’ve ever worked with – with the best results of any lead gen team I’ve worked with. Last week we had a sales/marketing team meeting, and the compliments directed toward the lead gen team were fabulous. A quote from one of our newer sales reps “These are some of the best lead generation metrics I’ve ever seen.”
We received not only leads from Frantz Group, but planned out our action, sat down for a lesson learned session, readjusted the next phases of our marketing plan and are in the middle of campaign 3. This is a classic plan, execute, and adjust for a medium sized company not spending the world.