Drive well qualified leads to your sales pipeline.
B2B Lead Generation
The need for a human touch has not been eliminated for complex technology and service providers. Well planned marketing operations strategy, well executed b2b lead generation and lead nurturing are essential to growing beyond your referral network.
The right offer, with well-formed value-centric marketing messages can improve marketing and sales results by as much as 50%. Our MGI workshop approach includes persona development, competitive value research, messaging matrix development, and an integrated digital campaign plan.
Today, prospects have more and more online marketing information at their fingertips; prospective buyers are going to the web to start their research – are you making it easy for them to find you? Do you have the right content to create initial awareness, trust, and engagement?
The Frantz Group provides business growth strategy, B2B integrated marketing services & campaign management to innovative solution and technology companies. Our focus is demand generation and nurturing using technology, processes and best practices that have been refined over thousands of campaigns. We work hard to reduce the complexity our clients face as they go to market and help drive results that effectively grow their business.
Begin by enabling the Right Offers for your Campaign Plan
From business growth planning to channel partner recruitment, we offer solutions for vendors, ISV, VAR, Master VAR… or any anything in between. Channel marketing is a common denominator and a necessary focus. Learn to stand out in the channels of sameness.
Email marketing is an attractive medium for technology marketers, in large part due to its rapid reach and cost effectiveness. From initial impressions through lead nurturing, our approach drives awareness and engagement through the buying lifecycle.
Marketing Content Strategy & Development – We offer content development services and strategy to ensure you have an engaging content presence at each stage of the buying cycle, as well as new research, insights, and blog development to ensure your message is fresh in your target markets.
The Frantz Team is doing an outstanding job with strategy & execution! We’re getting in at a high level with good companies. The dialogue and verbiage that we’re getting from these leads helps us so much more at a starting point than trying to dig for information on our own. I expected nothing less from the Frantz Group. I’m happy!
Where the hell is Grafton, Wisconsin? And why does such great technology marketing expertise live there. I have been so impressed with Frantz Group’s ability to understand our issues, add to our strategy and then quickly and efficiently execute and deploy a very sophisticated campaign, that I used them again, and again, and again.
You’re doing a great job managing the best lead gen team I’ve ever worked with – with the best results of any lead gen team I’ve worked with. Last week we had a sales/marketing team meeting, and the compliments directed toward the lead gen team were fabulous. A quote from one of our newer sales reps “These are some of the best lead generation metrics I’ve ever seen.”
We received not only leads from Frantz Group, but planned out our action, sat down for a lesson learned session, readjusted the next phases of our marketing plan and are in the middle of campaign 3. This is a classic plan, execute, and adjust for a medium sized company not spending the world.