Customer Surveys – Market Surveys – Market Research
In today’s environment where global, high speed connectivity changes markets and buying behaviors so quickly, companies should be conducting regular almost continuous market research projects. But most never go beyond their annual customer satisfaction survey. And surprisingly, some don’t even bother with that.
Surveys provide information that no one else has. Information that leads to insights and insights that result in increased stature and differentiation as a result of thought leadership pieces. The information also enables you to craft more compelling marketing positioning, messaging and programs. Your sales team can use it to build trust and confidence with new and existing clients. Each completed survey is like a little gold mine – it’s exciting pouring over it in search of its nuggets!
Here are just a few examples of the problems you can address using surveys:
- Profile and score target new accounts
- Uncover the top challenges and opportunities in a potential new industry
- Discover areas of dissatisfaction with a competitor’s solution.
- Determine top business priorities for a targeted list of highly desirable accounts.
- Test one or more new product ideas
- Assess satisfaction, readiness and needs of channel partners
- Determine vulnerability of existing customers
- Characterize how a specific product or service is bought
There are many challenges to generating valuable results from a survey project – constructing proper questions, targeting the proper participants, confirming they are the right participants, making it easy for them to participate, convincing them to participate, collecting an adequate number of responses, analyzing results especially open ended questions and then creating reports and thought leadership pieces.
Frantz Group specializes in turnkey survey solutions that provide unique and valuable information together with the analysis and thought leadership pieces needed to get full value from the findings. We have done surveys for clients as well as for ourselves.
Some samples of our prior work include: