Improve traffic and performance across your website
We view inbound traffic in a similar fashion to a marketing or sales funnel. Every step through the pipeline will have some fall off. The goal is to utilize B2B SEO to drive more web traffic, for the right keywords, to your site. From there, we want to see people interacting with more than one page, perhaps a white paper, case study or video. If your calls-to-action are properly placed on the site, you’ll drive more MQL conversions. The sooner this can happen in the buying cycle, the better positioned your organization is to influence the buying process. As all the pieces come into place, investments in search engine marketing, social media marketing, and email marketing start to become a lot more effective, because you start to see real MQLs and nurture candidates out of the programs. For more information, we offer a webinar series on Improving Inbound Marketing Analytics.
Use the right tools to measure results and drive performance
Frantz Group utilizes best of breed marketing automation tools to help measure and predict success for inbound campaigns, integrating tracking results from paid, organic, direct, social, and referral visitors to your website alongside visitors from email campaigns. See, score, and effectively follow up with your responders based on specific pages being viewed, and granular documents being accessed. Utilizing A/B sample testing helps ensure that the most effective messages are getting in front of your prospects in a variety of venues. Effective inbound marketing relies on the ability to quickly shift priorities based on changing market conditions and events. Adding in click-2-chat services allows that initial relationship to be created just a bit sooner in the information gathering process, much to your advantage. Our ability to cover a wide scope of services enables us to keep you effective without having to continually renegotiate contracts with other providers. Proper measurement and integration of these tactics is paramount to success.
Need help further qualifying web visitors who convert to leads and progress them through the pipe? Not a problem, Frantz Group can help develop a comprehensive inbound marketing program that is a healthy combination of driving traffic, improving interactions, converting leads, and preparing them for sales through a human touch.
We will help to ensure you travel in the right direction, and that you get the miles needed out of an integrated digital strategy to drive your business forward.