B2B Marketing Insights

Frantz Group offers a variety of B2B Marketing Resources and experiences to our customers and the community at large. With over 25 years serving the technology sector, we have experience in a variety of tactics and markets that can be of benefit to you. This page contains a collection of those resources, including case studies and insight articles, to help give you a view of our perspective and insights regarding B2B marketing, business growth strategy, and using value-centric messaging to improve business results.

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We invite you to read our latest case study: Improving results with Digital Marketing Enablement. See how our expert planning and coaching have driven improved results for a technology firm, across multiple brands and solution sets.

Case Studies

Long term marketing ROI

Driving Business Growth with Long Term Lead Generation

Value Centric Offers Drive Results

The proven success of the MGI & Right Offers

Standing out in mature markets

Integrated lead generation success in mature markets with value-centric Right Offers

Enterprise Valuation

Planning for the End Game – Ensuring your business is driving the right signals for optimal valuation.

Why Marketing Campaigns Fail

The 5 key components – or “Rights” – to planning and executing successful marketing campaigns.

Improve Inbound Analytics

Effective inbound marketing puts you in position to capture leads at the start of the real buying cycle.

Infor XA - IBM i Customer Research

To better understand the ERP concerns and priorities of North American manufacturers, IBM and Infor commissioned a study. Conducted by The Frantz Group, the study surveyed a select group of customers who used both Infor XA ERP and IBM i operating system. The majority of surveyed customers (68.8%) are using IBM I v. 7X or later, while 31.2%, are using an older version of the IBM i operating system.

Infor Distribution A+ & IBM iSeries – Customer Research Analysis

For North American manufacturers, conducted by The Frantz Group, this study surveyed a select group of customers who used both Infor A+ ERP and IBM i operating system. As 52% of customers noted, now is the time to upgrade to the latest version and take advantage of new advances without sacrificing the stability that has been the hallmark of this solution.

Custom (and Private!) Market Research

Frantz Group executes custom market research and surveys on a regular basis for our clients. Some are publicly released, while many become the private intellectual property of our clients, used for future brand and marketing strategy. See more examples of past public research here, or contact us about conducting research to help guide your strategic marketing planning and campaign execution.