Greg Huegerich

/Greg Huegerich

About Greg Huegerich

Partner - As a partner at Frantz Group, Greg is intimately involved with the strategic planning of many of our customers as well as our own emphasis on continuous improvement across our organization. Greg has worked at Frantz Group since 1997, spearheading a large number of innovative and leading edge projects in that time. From building dynamic content websites in the mid-2000's, optimizing traditionally sales orientated CRM environments for marketing use, B2B Email Marketing programs, SEO services, to extending functionality into a variety of marketing automation applications as they became available, Greg's experience with the use of strategic messaging and technology to extend marketing reach and drive business growth is extensive. Google + Profile

Developing technology solution content that fits the buying cycle

By |2019-04-01T09:10:41-05:00April 1st, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

2019 Marketing Plan – taking control of growth

By |2019-04-01T09:14:15-05:00March 12th, 2019|B2B Channel Marketing, Marketing Insights|

2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]

Benefits of using remarketing ads to promote new content

By |2018-12-11T09:51:31-05:00December 3rd, 2018|Demand Generation, Marketing Insights, Marketing Technology|

There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]

Taking a Trip Through the Integrated Sales Funnel

By |2018-12-05T13:22:28-05:00November 29th, 2018|Blog, Demand Generation|

If you have worked with any area of marketing and/or sales, you are familiar with the term “Sales Funnel”, but do you really know what that refers to? Depending on your background and experience, the funnel can be described in many different ways, and there are just as many opinions in the marketplace at [...]

Celebrating 25 Years

By |2018-06-26T10:26:50-05:00June 26th, 2018|Blog, Marketing Insights, News, Owners Blog|

When you consider the pace of innovation and change that takes place in the marketing world, 25 years represents multiple lifetimes of learning, growth and evolution.  As we move into July, Frantz Group begins it's 25 year of business. We pause to thank so many wonderful employees, spouses, clients, and friends who have worked [...]

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