Greg Huegerich

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About Greg Huegerich

Partner - As a partner at Frantz Group, Greg is intimately involved with the strategic planning of many of our customers as well as our own emphasis on continuous improvement across our organization. An expert content writer in the technology sphere, Greg has worked at Frantz Group since 1997, spearheading a large number of innovative and leading edge projects in that time. From building dynamic content websites in the mid-2000's, optimizing traditionally sales orientated CRM environments for marketing use, B2B Email Marketing programs, SEO services, to extending functionality into a variety of marketing automation applications as they became available, Greg's experience with the use of strategic messaging and technology to extend marketing reach and drive business growth is extensive.

When to add outbound telemarketing to your b2b marketing mix

By |2020-09-21T12:21:40-05:00September 14th, 2020|Blog, Marketing Insights|

Inside sales & digital tactics often have real constraints We run into this situation a lot.  An organization that has a reasonably strong digital presence and a mix of inside or outside sales people to qualify hand raisers may feel that they're covering all the tactical bases.  But leadership notices a challenge: they struggle to [...]

Improving Email Delivery for B2B Marketing

By |2020-09-21T12:25:37-05:00May 25th, 2020|Blog, Marketing Insights, Marketing Technology|

To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]

Developing technology solution content that fits the buying cycle

By |2019-09-30T08:51:45-05:00September 15th, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

Value Discipline Position: Align your marketing approach

By |2019-06-24T10:50:05-05:00June 12th, 2019|Marketing Insights, Owners Blog, Strategy|

Today, we reference the concept of value discipline positioning for your business growth and marketing strategy. Are you currently positioning your business to be the lowest price provider for your solutions and services? If so, buying leads through quick hitting pay-per-lead services are a great way to drive leads into your funnel that you can [...]

Utilizing SharpSpring to power integrated marketing campaigns

By |2019-06-24T11:07:22-05:00June 1st, 2019|News|

There are a lot of marketing tools available in-market today. One of the biggest challenges we see with clients is they struggle to combine disparate marketing tools so they can effectively see ROI and manage the results of integrated marketing programs. This leads to a lot of inconsistency in effort and results across marketing activities. [...]

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