Improving your lead acceptance rate
We nurture relationships until opportunities are “mature,” and we bring qualified opportunities to your sales force that have real revenue potential. Traditionally, a lead is referred to as ‘BANT’ qualified if it meets predetermined criteria along each of four parameters: Budget, Authority, Need, and Time frame. However, the current definition varies greatly by client organization. FG works with our clients to define what is required in each area in order for a lead to qualify to be passed on to the sales person assigned. Where it makes sense to further a potential buyer relationship, we can introduce your sales representatives earlier in the process, to help gain a stronger influence over the buying process. Advanced nurturing concepts frequently showcase that waiting to pass a lead until fully BANT qualified represents a missed opportunity to drive the key parameters of the buying process.
We have over 20 years of experience in running successful lead generation campaigns with right offers & right messaging, along with integrated components to help ensure the proper marketing mix. Our approach generates high performing B2B leads, the kind your sales team is excited to engage with.
A recent comment from a technology lead generation program client speaks volumes on our performance:
“You’re doing a great job managing the best lead gen team I’ve ever worked with – with the best results of any lead gen team I’ve worked with. Last week we had a sales/marketing team meeting, and the compliments directed toward the lead gen team were fabulous. A quote from one of our newer sales reps “These are some of the best lead generation metrics I’ve ever seen.” – Sr. Marketing Manager, Benefits Processing Software Firm.
FG’s Intelligent Campaign Communication Specialist is what the telemarketer has evolved into, as the traditional call center has evolved into a contact center. Astute and articulate, this individual is capable of executing both industry focused and Named Account Lead Generation on behalf of clients whose products are extremely diverse, complex and sophisticated. And while product knowledge can help with a great conversation, we also emphasize industry expertise, so our tele-prospecting messaging can better fit with your target audience. Combined with great account profiling skills, our representatives are also well versed in networking to c-level contacts. This attribute has always set Frantz Group apart and continues to do so. Coupled will caller expertise, as well as extending expert communications into email, click to chat, and social marketing venues, Frantz Group constantly invests in new product development to ensure that our integrated and content marketing offering mix is kept fresh for lead generation use.
Looking for a B2B Technology Lead Generation Company?
Frantz Group has continually adjusted and perfected our proprietary processes and best practices over thousands of records in our 20 years of life, with steady, results orientated improvements for integrated marketing programs. Contact us today to learn more, or call at: 800-707-0064
Related Technology Lead Generation Topics: