Value-centric sales & marketing offers will drive business results
We’re here to drive your marketing growth initiative. The right offer, with well-formed value-centric marketing messages can improve marketing and sales results by as much as 47%. Often, companies focus their sales and marketing efforts on features and functions rather than value. The lack of a clear, compelling value proposition is one of the primary reasons companies fail to fully achieve their aspirations. As a result, they see less growth and lower marketing and sales outcomes because they have not differentiated themselves.
If you’re still working on consistently capturing growth, we find that forming differentiated, value-based offers makes a difference.
- Right offers increase proactive response rates to outbound activity by 15% or more.
- Right offers cause an 18% to 47% increase in MQL conversions.
- Right offers help sales deals close faster and help you unlock client budget dollars and avoid RFP cycles.
The impact of this is so significant that Frantz Group has decided to bring forward a Marketing Growth Initiative. With our Right Offer focused approach we can help your team, with 5 sprints over 4-6 weeks, develop the following:
- Create value-centric offers for a selected solution.
- Define and Refine Target Personas.
- Research & Develop Competitive Value Matrix.
- Develop a Messaging Matrix to support OTM & Inside Sales.
- Digital Recommendations to support messaging and offers.
- Integrated Digital Campaign Plan to get in market and drive results quickly.
In 4-6 weeks, we’ll help your team get to the right offer and take that offer to market to drive greater results. You exit the exercise with a well-formed offer, research, digital recommendations, and an integrated go to market plan to achieve a defined revenue objective for the selected solution.
This program is well suited for most technology focused firms and is designed to support channel improvement initiatives and be eligible for MDF and BDF funding. Sign up today to learn more.