Product Launch Marketing Webinar

Product Launch Marketing Webinar

This webinar was recorded on Wednesday,  January 16th 2019 – 1pm ET, 10am PT

Taking a new solution from concept and design through an effective build phase is no easy task. Taking the next steps to effectively bring your solution to market is critical to generate ROI on the time spent developing the solution.

Within this webinar session, Frantz Group gives an actionable rundown of key considerations in your go-to-market plan. This session is well suited for marketing, sales, and business executives who want a better feel for the full scope required for a successful product launch.

This session will include recommendations for:

  • How to effectively solidify your value proposition
  • Defining your initial engagement point
  • Presenting specific use cases for your solution
  • Deploying content effectively on your website
  • Evaluating available data and social presence
  • Planning your launch campaign
  • Including channels and alliances in your effort

This webinar was originally designed for top participants in the 2018 IBM Watson Build Challenge. Please register to view the recording. Takeaways will include a go-to-market checklist and a copy of the slide deck used in the presentation.