The Frantz Group has completed its latest marketing research study, titled “2012 Business Software Demand Generation Marketing Report.” In the study, Frantz Group collected and analyzed data from senior marketing executives at 32 business software companies. Topics include lessons learned during 2011 (what worked, what didn’t, MQL statistics, demand gen limiters), 2012 outlook and plans (revenue goals, marketing tactics to reach those goals, marketing budgets, marketing investments), social media (importance, uses, expectations) as well as insights from senior marketing executives.
The Frantz Group also included its findings and thoughts (kept separate) based on thousands of conversations, emails, and related marketing activities.
To get a copy of the 2012 B2B Software Marketing Report, complete a simple registration form on our marketing resources page.