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About Frantz Group

Frantz Group is a B2B Marketing Agency that brings decades of leadership to your teams. We combine the art of value centric messaging and building deep emotional connections with content and tactics that drive success for our customers.

How value centric messaging can improve lead conversion rates

By |2017-03-23T14:27:44-05:00March 23rd, 2017|Blog, On the front lines of marketing|

Right Offers Gives Meaning to Messaging, Paves 500% Lead Conversion Improvement Marketing Executives and Business Owners today are often tasked with growing revenue. It can be a long and adventurous journey to get to your destination of growth. This adventure is exciting as you see more prospects engaging in a dialogue about how they can [...]

Maintenance renewal campaigns: Lost revenue, found.

By |2016-10-24T15:09:05-05:00November 4th, 2015|News|

Maintenance agreements lapse for many reasons - none can be called good for their vendors - and once they do, they must either be won back or said goodbye to. That second option is ‘not an option.' Winning back lapsed maintenance agreements is good for vendors because it returns what could potentially have been enormous [...]

Happy Holidays from Frantz Group

By |2016-10-24T15:09:05-05:00December 19th, 2014|Blog|

Frantz Group would like to wish you all a peaceful and joyous holiday season. As is holiday tradition, we present a fresh take on an old classic, from Christa Layman. Calling in a Winter Wonderland (To the tune of “Walking in a Winter Wonderland”) By: Christa Layman The phones ring, are you listening? In the [...]

Are you going to hit your 2014 goals?

By |2016-10-24T15:09:05-05:00December 1st, 2014|Blog, Demand Generation|

It’s that time of year again, time to start thinking about what you were hoping to accomplish in 2014 and whether or not you were able to get it done.  We’re talking about your sales and marketing goals of course.  Whether it was a website refresh, embracing inbound , a new CRM or finally getting [...]

The Walking Dead Leads

By |2016-10-24T15:09:05-05:00November 12th, 2014|Blog, Demand Generation|

This is your year. You have a strategic marketing plan in place. You hired an awesome sales team. You have an awesome product. What more can you ask for? You will have an awesome year. You will meet your goals. You’re confident. Your team is confident. You’re fired up and ready to go! And now [...]

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