A leading supply chain and e-commerce software company has selected Frantz Group (FG) as its sole demand generation company for 2007. The FG was selected for multiple reasons – solid supply chain and e-commerce solution experience, knowledge of key target verticals and flexible services to fill gaps and meet unique challenges. One such need was for a “one on one” program where one FG business development representative is paired with an outside sales executive to help penetrate large targeted accounts. This requires special skills and capabilities – it’s not just simple list driven work.
Currently, FG is taking over 20 different solutions to market across industries including manufacturing, wholesale distribution, finance/insurance, public sector, retail, healthcare/life sciences and cross industry. These go-to-market campaigns are joint efforts with the client’s marketing team, sales team and their agency which insures consistency and drives ROI.