The new study will offer insight into quick-service franchisee purchasing decisions.
(July 23, 2007—Durham, NC) QSR magazine and Frantz Group today announced their joint sponsorship of the 2007 Franchisee Technology Adoption Study. The goal of the survey is to understand technology adoption from the quick-service franchisee perspective. The survey will be conducted online at www.qsrmagazinecom/survey today through August 20. Results will be published in the November issue of QSR.
“We see announcements every day that franchisors have selected various new technologies to solve a wide range of business problems and to achieve competitive advantage,” says Jennifer Minogue, vice president of marketing and strategic services at Frantz Group. “However, we sometimes see franchisees balk at the technology recommendations or choices made by their franchisor. The goal of this survey is to study the technology adoption process, specifically from the franchisee perspective—to learn about their perspectives, expectations, obstacles, and considerations when adopting new technology.”
“As the industry faces continued workforce challenges, food safety scares, and a consumer base that is demanding customized experiences, the role of technology in quick-service will only grow. Figuring out the best way to integrate new systems and equipment into franchisee operations is imperative. This survey will yield the type of information our franchisor readers need to know to better serve their franchisees,” says Sherri Daye Scott, editor of QSR magazine and QSRmagazine.com.
About QSR:
QSR magazine and its web site www.QSRmagazine.com are the leading sources of news and information about the $180+ billion quick-service industry. For more than 10 years, QSR has defined this market, which includes traditional fast food, fast-casual dining, coffee, snacks, full-service takeaway, concessions, convenience stores, and related segments of the food service industry. It is the magazine’s brand mission to report and analyze current trends in the restaurant industry, work to enhance the positive impact of diversity on this market, and improve the quick-service restaurant industry as a whole
About Frantz Group:
Frantz Group (www.thefrantzgroup.com) is the premiere business-to-business direct marketing company focused exclusively on the technology industry. As an outsourced extension of their clients’ sales and marketing function, Frantz Group brings best-of-class marketing and telesales solutions to develop and capture qualified leads and profitably close sales. Services include data/database services, marketing consulting, creative services, telemarketing, telesales, and post-sale customer support. For nearly five years, Frantz Group has worked within the franchise industry, working with franchisors and technology vendors to facilitate rapid adoption of new technology by franchisees.
Contacts:
QSR
Kevin Donaldson, Marketing Director
Kevin@qsrmagazine.com / 919-489-1916
Frantz Group
Jennifer Minogue, VP Marketing & Strategic Services
jenm@thefrantzgroup.com / 262-204-6039