It’s now generally accepted that to be successful in B2B marketing, you must have an inbound marketing strategy. Why? Because we know at least 60% of the information used in B2B buying decisions is collected before the prospect engages with a sales executive. So if you’re not in the mix during that 60% phase, it will be hard for you to win and it will cost you dearly in terms of resources.
There are two important points in that finding. The first is about the information itself – what type of information do prospects want, how do they find it, who creates it, etc. The second point is more subtle. Once the prospect has accumulated all this buying decision information, how do they decide to reach out to you? That is the essence of inbound marketing.
Maybe you’ve tried inbound but weren’t happy with the results. Or maybe it just feels like something that’s “easier said than done”. Whatever the reason, we now have a solution for you – an inbound assessment. We will analyze your current situation and produce a prioritized list of gaps along with recommendations to address them. The assessment covers raw traffic, SEO efforts, inbound ad campaigns, email campaigns, and a conversion analysis. Our recommendations will provide you with focused results that will help improve the flow of traffic to your site, allow you leverage assets provided to you within partner channels, and help ensure you have good conversion points to ensure contact is being made at the right point in the buying cycle. There’s a large amount of analytical information available to help improve your website, it’s important to partner with an organization that can help your turn it into strategic action items that you can use to your advantage. We envision Inbound Marketing following a logical path, and can help you do the same.
If you have further questions about our inbound assessment or how Frantz Group can help with any marketing needs, please fill out our form to the left or contact us at 800-707-0064.