Frantz Group offered an iPad 2 as the prize for participation in a recent research survey we conducted. Though we did have to give away our new iPad, we still ‘won’ – our research response rate was excellent. Here’s the story:
Frantz Group is committed to serving software business management solution companies (including ERP, SCM, PLM, CRM, BI/Analytics) by doing primary research to better understand market opportunities and limiters. Our most recent project, done completely at our own expense, targeted ERP channel partners and focused on their 2011 marketing challenges. Frantz Group will use this research to formulate better marketing programs for channel partners and to provide ERP vendors with channel insight. Analysis of the results for this project is nearly complete and will appear in upcoming FG communications.
In order to encourage participation / strengthen findings, Frantz Group offered an iPad 2 as an incentive. The winner was chosen at random from survey participants, and Nancy Wilson will be the proud owner of a shiny, new iPad 2 along with our thanks for her help in our work.
Nancy Wilson is the Marketing Manager at ERP Logic, Inc. and is responsible for their marketing strategy, planning and execution. Her focus is in both traditional and non-traditional lead generation and demand generation campaigns. Her experience stems from helping IBM Partners go to market with her previous role as CoMarketing Campaign Manager.
To learn more about Frantz Group research, or about how FG assessments can help pinpoint opportunities or trouble spots, answer strategic marketing questions, and help you build marketing programs that drive revenue, please contact Ken Heun at kenh@thefrantzgroup.com or by phone, at 262-204-6021.