With only 7 ‘touches’ and over the course of just 6 days, Frantz Group developed a highly qualified C-level lead for a software client – which resulted in a sale worth $670K in licensing fees alone.
Also notable: This sale was closed in less than 6 months, against an industry norm of 12 to 18 months.
Frantz Group developed the initial lead through outbound calling, utilizing a customized program, which also included integrated components. FG had projected a range of between 7 to 11 touches to reach a qualified lead.
Frantz Group C-level marketing programs are multi-touch, knowledge-based solutions. FG carefully plans entry into each account, armed with informed understanding of a subject’s needs, priorities and the triggering events that guide purchase timing.
For additional information about Frantz Group’s C-level programs, see the news article Break into the C-level and come out smiling.