Pool4Tool, the leading solution for tactical and operative sourcing and supplier management for SAP users worldwide, engaged Frantz Group to assist them in marketing operations strategy assessment/recommendation followed by an integrated marketing program that applied a number of the recommendations. The resulting demand generation program met expectations for qualified sales opportunities.
Martin Nehls, US Operations Executive at Pool4Tool, describes the impact and value of the marketing assessment work Frantz Group provided and specifically the leadership of John Frantz:
“John Frantz offered us truly master-level understanding of the marketing ecosystem during our discussions. Not only does he know how to do the work of his field incredibly well, he also is extremely attuned to delivering value for the customer.
John Frantz is more than a consummate professional. He goes above and beyond to deliver a customer experience that, to be honest, even changed a portion of our overall marketing strategy – for the better.
We received not only leads from Frantz Group but planned out our action, sat down for a lesson learned session, readjusted the next phases of our marketing plan and are in the middle of campaign 3. This is a classic plan, execute, and adjust for a medium sized company not spending the world. “
Pool4Tool is one of a rapidly growing number of SAP business partners who have discovered that Frantz Group focuses on and serves the SAP partner first. That enables the creation of truly customized and cross vendor marketing solutions.