Frantz Group has just published an updated roster of its content-based service offerings. This global compilation is built with an eye toward combining the new and noteworthy with the tried and true, and is meant to act as a menu for clients as they navigate through the ever-expanding world of e-publishing and promotion, currently referred to as, Content Marketing.
Content marketing encompasses “…all marketing formats that involve the creation or sharing of content for the purpose of engaging current or potential consumer bases.” It, “…subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”
“Marketers may use content marketing as a means of achieving a variety of business goals, including: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.”
Content marketing, in short, is ‘the new, improved, custom publishing’, and includes such items as are found on our roster of services.
Frantz Group helps its clients both develop content and manage this material once created, through strategic marketing campaign planning and execution. FG helps clients achieve optimal results, and strives to be a thought leader in our field: “Setting a new standard in the demand generation process”.