Franchise Times describes how Frantz Group works with franchisors and franchisees to improve communication and get new technology deployed quickly and effectively. That’s where the Frantz Group comes in. Think of the Wisconsin-based business-to-business marketing company as a business translator. The company has been helping quick-service restaurants and hotels integrate technology for 15 years. And [...]
The Wall Street Journal examines a sore spot in the world of franchising - how to introduce new technology successfully to franchisees. It begins by looking to the Frantz Group ... New technology can create sore spots in a franchiser-franchisee relationship. Franchisers often decide to adopt some whiz-bang innovation -- a new order-taking system, for [...]
In this Hospitality Upgrade article, Frantz Group details the technology gap between franchisors and franchisees and presents ways of bridging it. The key to achieving rapid adoption of critical new technology across a franchised enterprise is planning. For more information, download the article from Hospitality Upgrade.
To help with key initiatives, Church’s Chicken® realized they needed critical information on each of their stores, information they didn’t currently have or that was out of date. So they put together a set of questions based on inputs from key functions within the company – marketing, operations, information technology, etc. The result was a [...]
The new study will offer insight into quick-service franchisee purchasing decisions. (July 23, 2007—Durham, NC) QSR magazine and Frantz Group today announced their joint sponsorship of the 2007 Franchisee Technology Adoption Study. The goal of the survey is to understand technology adoption from the quick-service franchisee perspective. The survey will be conducted online at www.qsrmagazinecom/survey [...]