Over the past few weeks, we’ve sold a number of Marketing Readiness Assessments (MRA). That’s right, sold, not given away. Many companies give away assessments as an excuse for making a sales call to get a foot in the door. We sell our MRA because it provides insight/value and we have client testimonials to back that up.
The purpose of the marketing readiness assessment is to ensure your marketing foundation is solid and ready to support the modern B2B marketing tactics required to meet your business revenue goals. Our assessment covers 4 primary areas: company analysis, customer analysis, competitor analysis and analysis of market context. The assessment provides these deliverables: SWOT analysis, marketing gap analysis, go-forward campaign proposal and development, differentiation and positioning.
So why is there sudden interest in leveraging our Marketing Readiness Assessment? It’s driven by the desire to hit the ground running in 2013. The MRA takes about 1 day of your time and about 2-3 weeks of ours.
If you would like to learn more about our Marketing Readiness Assessment, please contact Ken Heun (Senior Manager of Business Development at 262.204.6021 or kenh@thefrantzgroup.com).