In a previous blog post we have talked about our observation that 25% of the CEO’s we have met and worked with are happy with their sales and marketing outcomes and 75% are very definitely not happy or satisfied. Predominantly, the unhappy CEOs are willing to confess they really are at a loss to fully [...]
To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]
I have been CEO of my company for 26 years. Prior to that, for 17 years, I sold, managed salespeople and managed marketing operations for IBM. I respect leadership and those who lead. I am a student of it. Now, our Frantz Group mission is to support the CEO to do their job. To [...]
From our experience, we find roughly 25% of CEO’s-Top Executives are generally pleased with the performance of Marketing and Sales results within their companies. As a group we find these CEO’s are typically the ones who’s demands/responsibilities allow them the time to be very involved in these areas. They have had education, have worked in [...]
Orchestrating Sales and Marketing to Promote Technology to The Senior Living Market Over the past four years, Frantz Group has developed a strong and successful practice working with technology firms who service the Senior Living, Post-Acute Care sector. We see boomer populations reaching age 65, the senior population is projected to reach 83.7 million – almost double the estimated [...]
