Frantz Group (FG) is known for its expertise in lead generation and nurture, but FG also acts consultatively for our clients, as strategic team members doing whatever is needed to help drive revenue for our clients' operations. Recently, Frantz Group was asked by one of our customers, a large, global ERP provider, to create an [...]
In the fall of 2010, Frantz Group wrote about the bright future of our C-level program, stating that we'd developed a Proprietary Solution that was getting attention and reaping rewards for our client companies. In November, we wrote about a big win we'd netted for one of our happy customers as a result of Frantz [...]
Research is important at Frantz Group. We use our findings to fine-tune best practices and to help our clients gain profitable business. We also steer our own business with what we learn. Two years ago, a Frantz Group survey of marketing and sales executives unearthed findings that clarified the gap between what marketers had been [...]
With only 7 ‘touches' and over the course of just 6 days, Frantz Group developed a highly qualified C-level lead for a software client - which resulted in a sale worth $670K in licensing fees alone. Also notable: This sale was closed in less than 6 months, against an industry norm of 12 to 18 months. [...]
Frantz Group is primarily known for its expertise at business-to-business direct marketing, focusing on lead generation and nurturing qualified sales prospects. Less known but enormously valuable to satisfied clients is how FG leverages its revenue-driving skills in areas outside of traditional sales. One notable example of Frantz Group's diversification is our work for a global [...]