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Improving integrated channel marketing programs

By |2019-06-24T10:48:52-05:00May 16th, 2019|Blog, Demand Generation|

Improving Channel Marketing Programs The importance of integrated channel programs and co-marketing programs has significantly increased over the last few years. Do you believe your channel co-marketing funds are being fully utilized?  If so, you're one of the few. Many companies today struggle to find ways to fully utilize their co-marketing funds. The correct usage of [...]

Benefits of using remarketing ads to promote new content

By |2018-12-11T09:51:31-06:00December 3rd, 2018|Demand Generation, Marketing Insights, Marketing Technology|

There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]

Taking a Trip Through the Integrated Sales Funnel

By |2018-12-05T13:22:28-06:00November 29th, 2018|Blog, Demand Generation|

If you have worked with any area of marketing and/or sales, you are familiar with the term “Sales Funnel”, but do you really know what that refers to? Depending on your background and experience, the funnel can be described in many different ways, and there are just as many opinions in the marketplace at [...]

Large Account Marketing – Growth Strategy, Marketing & Sales

By |2018-10-25T07:56:38-05:00October 25th, 2018|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

Tradeshows: Pre-Event and Post-Event Best Practices

By |2018-05-15T12:12:40-05:00May 12th, 2018|Blog, Demand Generation|

Companies invest many thousands of dollars on B2B tradeshows & events every year, but without proper pre and post activities, the return on investment is minimized. In your search for better outcomes, attend your next event with high expectations and make the effort to reach your prospects. You have to put yourself out there if [...]