What percentage of goal makes your channel recruiting marketing campaign a success? 95%? 100%? 150%? If it returned 384%, wouldn’t you call it spectacular? When a multi-billion dollar technology firm approached Frantz Group in June 2012 about discovering channel partners interested in reselling their Managed Services, they set the bar high. Frantz Group raised it [...]
Over the past few weeks, we’ve sold a number of Marketing Readiness Assessments (MRA). That’s right, sold, not given away. Many companies give away assessments as an excuse for making a sales call to get a foot in the door. We sell our MRA because it provides insight/value and we have client testimonials to back [...]
The worldwide program manager for lead generation at a Fortune 50 technology firm called Frantz Group’s CMO campaign their most successful of 2012 because of the quantity and quality of opportunities it generated. Some background: the company approached FG in 2011 to help them break into the C-level at competitive accounts that were hand selected [...]
Inbound marketing is a hot topic because it adds a dimension to marketing programs that many companies had simply ignored. But as companies gain experience with it, they are learning that it’s one tactic, not a panacea. If we use a golf analogy, inbound marketing is one of the clubs in the bag. Just as [...]
Just recently, Frantz Group was approved by a Fortune 50 Technology firm to provide an even wider range of inbound and outbound marketing services across their company and across their extensive partner network. This continues a relationship that began in 1995. It marks the 7th time we were examined and declared fit for duty! The [...]