Marketing Insights

//Marketing Insights

Developing technology solution content that fits the buying cycle

By |2019-04-01T09:10:41-05:00April 1st, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

2019 Marketing Plan – taking control of growth

By |2019-04-01T09:14:15-05:00March 12th, 2019|B2B Channel Marketing, Marketing Insights|

2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]

Benefits of using remarketing ads to promote new content

By |2018-12-11T09:51:31-05:00December 3rd, 2018|Demand Generation, Marketing Insights, Marketing Technology|

There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]

Large Account Marketing – Growth Strategy, Marketing & Sales

By |2018-10-25T07:56:38-05:00October 25th, 2018|Demand Generation, Marketing Insights, Owners Blog, Strategy|

Large Account Marketing & Sales Strategies provide a clear path to wins and ROI As IT and consultative spending has continued to rebound in the past few years, many of our Technology and Tech leveraged consulting client base see opportunity in large account marketing and sales activity to drive their technology lead generation efforts..   [...]

Celebrating 25 Years

By |2018-06-26T10:26:50-05:00June 26th, 2018|Blog, Marketing Insights, News, Owners Blog|

When you consider the pace of innovation and change that takes place in the marketing world, 25 years represents multiple lifetimes of learning, growth and evolution.  As we move into July, Frantz Group begins it's 25 year of business. We pause to thank so many wonderful employees, spouses, clients, and friends who have worked [...]

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