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Senior Living Technology Sales & Marketing – Orchestrating Success

By |2019-11-01T08:57:54-05:00September 30th, 2019|Marketing Insights, Owners Blog|

Orchestrating Sales and Marketing to Promote Technology to The Senior Living Market  Over the past four years, Frantz Group has developed a strong and successful practice working with technology firms who service the Senior Living, Post-Acute Care sector.  We see boomer populations reaching age 65, the senior population is projected to reach 83.7 million – almost double the estimated [...]

Developing technology solution content that fits the buying cycle

By |2019-09-30T08:51:45-05:00September 15th, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

Improving Email Delivery for B2B Marketing

By |2019-08-01T16:28:59-05:00June 14th, 2019|Blog, Marketing Insights, Marketing Technology|

To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]

Value Discipline Position: Align your marketing approach

By |2019-06-24T10:50:05-05:00June 12th, 2019|Marketing Insights, Owners Blog, Strategy|

Today, we reference the concept of value discipline positioning for your business growth and marketing strategy. Are you currently positioning your business to be the lowest price provider for your solutions and services? If so, buying leads through quick hitting pay-per-lead services are a great way to drive leads into your funnel that you can [...]

2019 Marketing Plan – taking control of growth

By |2019-04-01T09:14:15-05:00March 12th, 2019|B2B Channel Marketing, Marketing Insights|

2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]