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The blueprint for a revenue engine growth assessment

By |2019-12-19T14:24:53-06:00December 19th, 2019|Blog, Marketing Insights, Owners Blog|

We find that top revenue responsible leaders are perpetually looking for what can speed up and grow results.   Given the complexity of marketing and sales today it is tricky to determine how to accelerate results and equally as tough to determine where to begin. We have found a great place to start an assessment [...]

Improving Email Delivery for B2B Marketing

By |2019-11-25T08:27:08-06:00November 25th, 2019|Blog, Marketing Insights, Marketing Technology|

To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]

Senior Living Technology Sales & Marketing – Orchestrating Success

By |2019-11-01T08:57:54-05:00September 30th, 2019|Marketing Insights, Owners Blog|

Orchestrating Sales and Marketing to Promote Technology to The Senior Living Market  Over the past four years, Frantz Group has developed a strong and successful practice working with technology firms who service the Senior Living, Post-Acute Care sector.  We see boomer populations reaching age 65, the senior population is projected to reach 83.7 million – almost double the estimated [...]

Developing technology solution content that fits the buying cycle

By |2019-09-30T08:51:45-05:00September 15th, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

Leverage the Theory of Constraints to Improve Sales Pipeline

By |2019-12-19T14:21:50-06:00September 10th, 2019|Blog, Marketing Insights, Owners Blog, Strategy|

How You Can Leverage The Theory of Constraints To Improve The Health of Your Pipeline and Your Peace of Mind The lives of today’s top business leaders, are laced with the exhilaration of significant opportunity, tethered to significant and broad responsibility and risk. There’s nothing new in that reality I suppose… even back in the [...]