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When to add outbound telemarketing to your b2b marketing mix

By |2020-09-21T12:21:40-05:00September 14th, 2020|Blog, Marketing Insights|

Inside sales & digital tactics often have real constraints We run into this situation a lot.  An organization that has a reasonably strong digital presence and a mix of inside or outside sales people to qualify hand raisers may feel that they're covering all the tactical bases.  But leadership notices a challenge: they struggle to [...]

The blueprint for a revenue engine growth assessment

By |2020-09-21T12:24:30-05:00July 19th, 2020|Blog, Marketing Insights, Owners Blog|

We find that top revenue responsible leaders are perpetually looking for what can speed up and grow results.   Given the complexity of marketing and sales today it is tricky to determine how to accelerate results and equally as tough to determine where to begin. We have found a great place to start an assessment [...]

Improving Email Delivery for B2B Marketing

By |2020-09-21T12:25:37-05:00May 25th, 2020|Blog, Marketing Insights, Marketing Technology|

To place the proper emphasis on the importance of improving email deliverability for B2B marketing, it is important for marketers to understand the potential impact that successful delivery has on their long term B2B lead generation results. Targets that don’t receive your communications never get the opportunity to engage with your message. You can spend time and [...]

Senior Living Technology Sales & Marketing – Orchestrating Success

By |2019-11-01T08:57:54-05:00September 30th, 2019|Marketing Insights, Owners Blog|

Orchestrating Sales and Marketing to Promote Technology to The Senior Living Market  Over the past four years, Frantz Group has developed a strong and successful practice working with technology firms who service the Senior Living, Post-Acute Care sector.  We see boomer populations reaching age 65, the senior population is projected to reach 83.7 million – almost double the estimated [...]

Developing technology solution content that fits the buying cycle

By |2019-09-30T08:51:45-05:00September 15th, 2019|Blog, Marketing Insights, Strategy|

To have an effective mix of content for your buying cycle, it is important to understand the mix of objectives required in securing a sale.  Potential buyers of technology solutions need to be able to visualize a technology solution running successfully in their specific environment before they will consider a purchase. There are a [...]

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