Recently we worked with a software VAR who had invested in a new web site, only to find prospects were finding them, but then leaving the site after only a brief visit. The new site was driving more traffic but no leads. Our customer asked us to look at the website, and help them [...]
Mid-way through 2013, a Frantz Group customer, offering benefit account processing platforms, realized they were perfectly positioned to grow market share and top line revenue. The problem was, they were missing a critical element, an outbound marketing team that would generate qualified sales opportunities quickly and effectively. They did not have inside resources with the [...]
Frantz Group has presented at an SAP partner enablement webinar series. From now through the 1st quarter of 2015, SAP and The Frantz Group will be partnering to provide you with an educational series on optimizing marketing and sales returns. For a quick overview of the event, please watch this video: Please register at [...]
At the tail end of a recent sales call, the CEO of a healthy, growing VAR said: “And… when you explain the plans for next year, tell me… why are my marketing programs not delivering leads that close? I’ve talked with many of my colleagues. They say the same thing.” Download [...]
I know you’ve noticed what we see… you must… you likely represent more than one vendor. If you see what I’m seeing, the game is afoot in the technology VAR marketplace. Dramatic shifts in strategy are happening as old models for competing die off and new models or new upstarts win. More importantly, consolidation has [...]
